Austin, TX (PRWEB) June 27, 2011
Today marks the official grand opening of Merah, an online earring boutique that specializes in affordable and stylish nickel-free earrings. The website is the first known online earring boutique dedicated to helping women with sensitive ears wear the latest styles without the irritation of traditional nickel-based earrings found in department stores and online fashion outlets.
Earring designs featured on http://www.shopmerah.com are assembled with hypoallergenic earring hooks made from a metallic element that is 100% nickel-free without any impurities, similar to solid gold, but for a fraction of the price. Unlike other metals commonly used in “hypoallergenic” earrings, this element is commonly used in medical implants due to its nonreactive nature.
According to a recent MSN article, as many as one in four women have an allergic reaction to metals and nickel is the most common cause. Owner Meredith Budwin falls into this category and was frustrated by the lack of costume jewelry earrings that she could wear without experiencing painful, irritated ears by the end of the day. After speaking with family, friends, colleagues, and even doctors, Meredith discovered numerous other women suffered from nickel allergies in jewelry and decided to start her own online earring company to fill this growing need.
“The response to Merah has been incredible – countless women have shared their stories with us,” said owner Meredith Budwin. “Before Merah, some of our customers had simply stopped wearing earrings altogether while others opted to suffer through a few uncomfortable hours of wearing earrings for special occasions. I love being able to tell women with sensitive ears that there is a pain-free and affordable option now.”
Merah offers free ground shipping on all domestic orders in the United States. The site currently features 20 styles of earrings and prices range from $20 to $46.
Launched in June 2011, Merah provides affordable and stylish nickel-free, hypoallergenic earrings for women with sensitive ears. For more information, please visit http://www.shopmerah.com.