MEA Digital Wins Online Marketing Category at the 2011 AMY Awards

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For a third year in a row, MEA Digital was recognized for creative excellence at the American Marketer of the Year (AMY) Awards. The top 50 interactive shop won the Online Marketing category for its work on “One Car Show,” a multifaceted interactive campaign that launched in support of Cars.com’s Super Bowl TV commercial.

For a third year in a row, MEA Digital was recognized for creative excellence at the American Marketer of the Year (AMY) Awards. The top 50 interactive shop won the Online Marketing category for its work on “One Car Show,” a multifaceted interactive campaign that launched in support of Cars.com’s Super Bowl TV commercial. It was highlighted by high impact media units, which ran on major publishers such as ESPN and Yahoo!, as well as a microsite that was home to exclusive video content.

“The success of One Car Show – both as a consumer-facing campaign and a show piece – was the result of smart creative, sound media planning, and a dynamic client-agency partnership,” said John Hartman, President of MEA Digital. “And while we’re not in this business for awards, it’s always an honor to be recognized by our peers.”

The San Diego AMYs, sponsored by the local chapter of the American Marketing Association (AMA), recognize and reward those individuals in the community who have successfully connected businesses with customers. Each year, an independent board of esteemed marketing and communications professionals selects winners based on style, innovation, quality, effectiveness, and more.

The AMA is the professional association for individuals and organizations that are leading the practice, teaching, and development of marketing worldwide. Its core purposes are threefold – to serve as a conduit of knowledge sharing; provide resources, education, and professional development opportunities; and support marketing practices and thought leadership. Through relevant information, comprehensive education, and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers, and achieving better results.

About MEA Digital
MEA Digital is an analytics-focused agency with offices in San Diego, New York, and San Francisco. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses. For more information, visit http://www.meadigital.com.

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Michael Chaney
MEA Digital
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