New White Paper Highlights Top Online Videos in Higher Education

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Is your school having trouble creating videos that prospective students actually want to see? Download Fathom Online Marketing's white paper on YouTube in higher education for powerful strategies from some of today's top schools.

Fathom Online Marketing has just released a new white paper on YouTube in higher education. The free paper, “What You Can Learn from 10 Schools that Get YouTube Right: How to Build a Better YouTube EDU,” is the final installment in Fathom’s four-part series on social media in higher education.

While online video can be extremely useful for sharing a school’s culture with prospective students, many schools are simply not creating the type of videos their target audience wants to see. In this white paper, Fathom presents examples of successful online videos from the world of higher education and discusses strategies colleges and universities can use to make their YouTube content more relevant. Videos and strategies are drawn from interviews with social media leaders at schools like UCLA, Texas Tech University, Saint Michael’s College and more.

Through this paper, social media practitioners in higher education can discover:

  •          Technical strategies for higher rankings in YouTube searches and suggestions box
  •         Inspiration from some of the top videos from the world of higher education
  •         Statistics and studies that show which videos your target audience is seeking

Through the rest of this series on social media in higher education, colleges and universities can learn more about overarching social media strategies as well as tactics specific to Facebook and Twitter.

Download your free copy of “What You Can Learn from 10 Schools That Get YouTube Right” at

About Fathom Online Marketing
Fathom Online marketing is a leading Internet marketing firm located in Valley View, Ohio, specializing in organic search engine optimization, pay-per-click advertising, online public relations, opt-in email marketing, and Internet video production and marketing. Fathom works with clients in a number of industries, from healthcare and education to retail and manufacturing.


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Elizabeth Lynch
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