Columbia, MD (PRWEB) June 25, 2011
Good to Go Markets (http://www.goodtogomarkets.com), the Columbia-based, locally-owned chain of convenience stores, are now the first company in the state of Maryland to offer Kickback Points http://www.kickbackpoints.com. “There are plenty of loyalty programs out there, but they’re more focused on what’s best for the retailer, than the consumer. With this program, every dollar spent earns the consumer cash which can be spent with any participating merchant,” said Larry Jackson, Jr., co-owner of Good to Go.
Participants receive one point for every dollar spent, plus one point for every gallon of gas purchased. They can then redeem those points at the stores for merchandise and fuel. It is just like spending cash and the credits never expire. Because Good to Go offers such a wide variety of products and services, from fuel, auto repairs, and car washes on the automotive side to Subway sandwiches, coffee, and snacks on the convenience store side, points are accumulated very quickly. Jackson commented “just the other day, we had a man at our Hickory Ridge Sunoco location who had some auto repairs done; because he was a member of Kickback Points, he earned a free tank of gas. That is a really significant benefit given the high cost of gas these days.”
Good to Go implemented the program on June 1, 2011 and had more than 5,000 people signed up within the first few weeks.
Jackson learned about the Kickback Points program in 2005 while attending a national convention of convenience store owners, but the program was not a perfect fit for his customers. Within the past year, the program was modified and Jackson seized the opportunity. Participants simply swipe their membership card right at the pump to get full credit for their purchases.
In addition to the points they can accumulate, participants get other free benefits, such as Buy 6, Get 1 free for car washes, coffee, and fountain drinks. Although he would prefer that people redeem their points at his three locations – the Long Gate Sunoco, Columbia Crossing BP, and Hickory Ridge Sunoco - Jackson will be looking for other merchants to participate in the program. “This is a great way for locally-owned merchants like us to compete with the big chains. There is a clear push by consumers to deal with smaller, local companies, and the Kickback Points program allows them to enjoy the same benefits as the big boys, while keeping it local. That’s a wonderful thing,” said Jackson.
About Good to Go Markets:
Good to Go Markets is a locally-owned collection of convenience stores and gas stations based in Columbia, Maryland. Owned and operated by the father-son team of Larry Jackson Sr. and Jr., The family opened their first location in Annapolis in 1983, and their firts location in Howard County in 1993. Their automotive repair facility is consistently voted Best in Howard County. The Jacksons are very active in the industry, with Larry Jr. serving on Subway’s Advertising Board, Larry Sr. serving as president of the Washington-Maryland Dealers Association, and both participate in the National Association of Convenience Stores as committee members and invited speakers.
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