San Francisco, CA (PRWEB) June 27, 2011
InSequent (http://www.insequent.com) today announced that Morris Publishing Group (http://www.morris.com) has selected them as their mobile marketing solution provider. InSequent’s solution will be offered as a standalone option, as well as bundled with various ad products, and sold by the company’s ad sales force. Morris has numerous daily and non-daily newspapers, radio properties as well as magazines and visitor guides such as Where Magazine, available in most major metros in the US.
InSequent is also announcing that Times Shamrock Communications (http://www.timesshamrock.com), publisher of newspapers and radio stations in central and northeast US, has similarly chosen them.
Initially piloted by Morris’ Augusta Chronicle, the service is now being expanded to Jacksonville and the Florida Times-Union. Times Shamrock has selected six markets where they will run a pilot.
Michael Romaner, President of Morris Digital Works said, “we looked at most of the solutions on the market and kept coming back to InSequent because it was complete, professionally packaged and easy to implement and use. It is what we wanted to be able to offer our local business advertisers and are now successfully doing.”
Jodi Bell, Vice President of Advertising for the Augusta Chronicle added, “Our customers wanted a mobile marketing solution and we had to offer it or someone else would have. We have a full menu of print and digital products we offer our advertisers and the InSequent solution threads through all of them. The initial response has been quite encouraging and we are now rolling it out to all of our advertisers.”
“We’ve had a great experience with Morris and Augusta. During the first year of operation we built what we believe is the right solution for the local business. Now we are receiving live input from our customers and that’s driving future development. Between these two partner signings we have a path into hundreds of markets across the US,” said Mark Porter, CEO of InSequent.
Contact: Ulrike Hodges – uh(at)insequent(dot)com
InSequent provides an easy-to-use, end-to-end solution for local business to connect with, acquire and retain new customers via the mobile channel.
About Morris Publishing Group
Morris Publishing Group is the newspaper-publishing arm of Morris Communications Company, one of the oldest newspaper companies in the United States. Morris Publishing owns and operates 13 daily newspapers as well as non-daily newspapers, city magazines and free community publications in the Southeast, Midwest, Southwest and Alaska. Our daily newspapers are geographically diverse, primarily serving mid-sized to small communities in Florida, Georgia, Texas, Kansas, Minnesota, Alaska, Arkansas and South Carolina. The majority of our daily newspapers have no significant competition from other local daily newspapers in their respective communities. Our non-dailies present in-depth, intensely local coverage with a community-based perspective. These award-winning newspapers serve small towns and rural communities in six states. Morris Communications publishes shoppers with a total weekly circulation of approximately 500,000 in eight states.The Morris city magazines, located in Athens, Augusta and Savannah, Ga., and Jacksonville, Fla., are positioned to leverage the resources and the readership of each city's Morris-owned newspaper.
In 2003, Morris acquired Skirt! Magazine, a Charleston, S.C.,-based monthly magazine for women that has successfully attracted readers with its edgy and elegant content. Skirt! Magazines are also located in Augusta, Ga., Savannah, Ga., Jacksonville, Fla., Charlotte, N.C., and Columbia, S.C. Morris also publishes Where Magazine and Where Guestbook distributed to 1,700 hotels in 32 markets to reach 55 million business and leisure travelers each year.
About Times Shamrock Communications
Times-Shamrock Communications is an American media company based in Scranton, Pennsylvania. The company, owned by the Lynett and Haggerty families of Scranton, lists among its assets seven daily newspapers, over 20 weekly newspapers, and 12 radio stations.