Coca-Cola Encourages Teens To Twist And Text For A Chance To Be Part Of “The Livest Audience On TV"

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Coca-Cola’s Under-the-Cap Summer Promotion Awards Visit to “106 & PARK” as Grand Prize

Teens, it’s time to twist and text with Coca-Cola for a chance to “wild out” on the hottest music video show on television, BET’s “106 & PARK” this fall.

Throughout the summer, teens across the country can Open Happiness and win cool music-oriented prizes through Coca-Cola’s under-the-cap contest. It’s as simple as purchasing a 20-ounce bottle of Coca-Cola and texting the code provided under the cap.

Every two minutes someone will win a prize, including concert tickets and music downloads, and 10 people will receive the grand prize a trip of a lifetime to New York City to attend a live studio taping of “106 & PARK.”

“With this summer promotion we’re making it easy for teens to Open Happiness. All they have to do is grab a Coke for an opportunity to win big,” said Seth Freeman, senior brand manager, African American marketing, Coca-Cola North America. “This contest celebrates the passion that teens have for music, BET and Coca-Cola, and gives them a chance to experience one of the coolest shows on television.”

As part of the partnership with BET, Coca-Cola will be the sole sponsor of “106 & PARK’s Wild Out Wednesdays” through August 25. Teens will be encouraged to participate in the under-the-cap promotion through on-air mentions, on-set branding, an online Coca-Cola photo gallery and exclusive video content showing unaired, behind-the-scenes footage of “106 & PARK” every Thursday on bet.com.

In addition, Coca-Cola is the featured sponsor of this year’s “Viewers’ Choice Award” at the “BET Awards,” airing June 26. Viewers can vote for their favorite nominated artist by logging onto http://www.bet.com, where they will be directed to Coca-Cola’s http://www.mycoke.com for the chance to win additional prizes.

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.

About 106&PARK
A powerful presence in the music industry since 2000, 106 & PARK has maintained its spot as the #1 music variety show for 13 consecutive quarters. Over the past 10 years, the top names in music, sports, television and film have graced the 106 & PARK studio including Denzel Washington, Madonna, Will and Jada Smith, Tom Cruise, Janet Jackson, Diddy, Beyonce, LeBron James, Missy Elliott, 50 Cent, Chris Brown and Ciara. For more information, log on to http://www.bet.com/shows/106-and-park.html.

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Tracey Bowen
PRecise Communications
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