Skyfire Saves Smartphone Users Hundreds of Dollars as Wireless Carriers Impose Data Caps and Price Tiers

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Skyfire’s cloud-based video optimization compresses videos by an average of 75% -- helping users watch more video while minimizing data overage charges.

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Today Skyfire, maker of the award-winning and popular mobile browser, releases new numbers on how much smartphone users can save through apps like the Skyfire Browser which allow radically more efficient data usage. After 7.5 million downloads on Apple iPhone, iPad, and Android devices, Skyfire has achieved over 75% average data savings when watching web video through the Skyfire toolbar, which performs “Instant Optimization” on videos from over 200,000 web sites. This feature can save iOS and Android users hundreds of dollars over the course of their wireless contract.

U.S. wireless carriers such as AT&T and T-Mobile have put in place data caps and tiered data plans. Rumors abound that Verizon will shortly impose data caps. And for years, European and Asian consumers have “paid by the drink,” with expensive “metered” charges on their data use.

Data from Cisco indicates that 53% of all data use in wireless networks in 2011 will come from video. Even a single high-quality video can burn through a subscriber’s entire 200 MB typical base data plan.

The average wireless user consumes 582 megabytes (MB) on Android and 492 MB on iOS per month, according to a 2011 study from Nielsen. Unfortunately, many carrier data plans charge significantly more once users pass the 200 MB mark: $10 to $20 or more in extra fees per month. Using the Skyfire browser can help users minimize or avoid these extra charges while still watching four times as much video. With Skyfire’s ability to significantly reduce data usage, the average mobile user now has the realistic choice of choosing a less costly 200/250 MB data plan rather than having to opt into the more expensive tier of data plans.

A recently released Nielson poll showed that the average smartphone user watched 3.25 hours of mobile video each month in 2010. In a video data consumption test, Skyfire allowed the average user to watch 4.5 hours of video per month, while staying below the baseline 200 MB data cap. For this reason, the one-time purchase of a Skyfire mobile browser ($2.99) can save an average iOS or Android user from $120 to $240 annually in data charges. (This comparison is based on current AT&T and T-Mobile data plan pricing. Specific pricing for other carriers around the world will vary.)

”With today’s global economy, consumers still need ways to save money,” said Jeffrey Glueck, CEO of Skyfire. “Skyfire helps protect users from surprise data charges. Users struggle with these new charges as there are no labels warning how much any given video will burn off their plan. Skyfire is putting the ‘smart’ back in smartphone browsing.”

Download Skyifre for iPad here:
http://itunes.apple.com/us/app/skyfire-web-browser-for-ipad/id409153623?mt=8

Download Skyfire for iPhone here:
http://itunes.apple.com/us/app/skyfire-web-browser/id384941497?mt=8

Download Skyfire 4.0 for Android here: https://market.android.com/details?id=com.skyfire.browser
About Skyfire:
Skyfire is dedicated to using cloud computing to improve multimedia experiences on mobile phones, and has created the first “Compression as a Service” (CAAS) offering for wireless carriers and device makers. Skyfire’s technology has been visible to consumers through the Skyfire browser app, which has enabled Skyfire to refine its technology with millions of users.

With millions of devoted users, Skyfire's mobile browser was named the #2 App of All-Time for Android by TechCrunch, and was the top pick in a PC World September 2010 comparison of all Android browsers. Skyfire’s iPhone browser, launched in November 2010, quickly reached the top selling app rank on the Apple App StoreSM, as the first way for iOS users to access videos designed for the Adobe Flash PlayerTM. Skyfire was recently recognized by Light Reading as the #4 StartUp to watch; by Red Herring as a ‘Most Innovative Company’ finalist; and by OnMobile as a Top 100 Private Company.

Skyfire is based in Mountain View, California, in the heart of Silicon Valley. For more information, visit http://www.skyfire.com, or follow Skyfire on Twitter at twitter.com/skyfire.

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Kayvan Farzaneh
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