Bee Media Provides Personal Shopping At Consumers' Fingertips

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New location-based mobile media company changes the shopping experience with launch at Calloway SmartCentres Etobicoke

Bee Media Inc. today launched its personal mobile media service, an opt-in service that delivers location-specific, relevant offers and information to its member shoppers on their mobile devices while they are shopping. The Bee Media mobile media network is being introduced at Calloway SmartCentres Retail Centre in Etobicoke, the first of 130 retail centres as part of Bee Media’s agreement with Calloway REIT. Bee Media has also launched its personal mobile shopping service at the Canadian Tire store at Bay and Dundas Streets in Toronto.

“The demand for mobile data combined with the exponential growth of smartphones is changing the way consumers shop and advertisers market,” said Anthony Facchini, Vice President Operations of Calloway REIT. “Our relationship with Bee Media enables Calloway REIT to contribute to our retailers’ success by providing this innovative technology to our customers,” added Facchini.

"Bee Media is like having an extra staff member helping consumers while they are shopping," commented Mark Barsanti, Dealer for Canadian Tire Bay and Dundas. “We are excited to offer our customers such an innovative service,” added Barsanti.

To bring this evolutionary service to consumers, Bee Media has formed strategic relationships with Plazacorp Ventures and Valucap Investments to finance initial product development and operations. Both organizations specialize in emerging stage companies that have first mover advantage due to a unique offering.

Bee Media currently has and is developing partnerships with leading shopping centres, retailers, media buying companies, advertisers and carriers. Bee Media has also developed partnerships with other leading organizations to expand its business throughout North America, UK and Europe.

“PwC is currently working with Bee Media in Canada and the UK and is extremely excited about our relationship as they have the vision, business model and supporting infrastructure to make this a reality,” said Darren Henderson, Partner for PwC.

“Location-based marketing is the largest growth sector in integrated digital advertising,“ commented Asif Khan, Founder and President of the Location-Based Marketing Association. “As a founding member of the LBMA, Bee Media’s location-based mobile marketing service demonstrates first-hand the coming wave of innovative solutions available to advertisers in our ecosystem.” added Khan.

Bee Media provides an innovative hyper-local mobile marketing service that enhances the shopping experience, and efficiently targets consumers based on who they are, where they are and what they like. Bee Media ensures consumers receive relevant offers, information and tools that retailers can use to drive loyalty and increase basket size, while advertisers spend more efficiently and effectively.

“Bee Media addresses three market needs within the retail industry,” said Doug Woolridge, President of Bee Media. “First, retailers want increased traffic and loyalty. Next, consumers want relevance and value. Last, advertisers want effective consumer targeting, and superior return on investment. Bee Media is a valuable solution to each member of our personalized shopper marketing network,” added Woolridge.

About Calloway REIT
Calloway Real Estate Investment Trust is an unincorporated open-end real estate investment trust created to invest in a geographically diversified portfolio of high quality retail shopping centres in Canada.
About Bee Media

Bee Media is a leading location-based mobile media company that delivers location-specific, relevant offers and information to its members on their mobile devices while they are shopping. The company has exclusive agreements with shopping centres and retailers as well as industry-leading partners. Bee Media has a seasoned management team, bringing in-depth global industry knowledge, including: consumer packaged goods, retail, shopper and trade marketing, digital media, operations, technology and telecom. Bee Media can be found on the Internet at

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Leslie Taschner
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