Singapore SportsHub Appoints Sedgwick Richardson for Branding Assignment

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Sedgwick Richardson has been appointed to develop branding Singapore's largest ever sports project

Singapore’s SportsHub has appointed branding agency Sedgwick Richardson to develop branding for the country’s new state-of-the-art sports and entertainment complex. The agency, which has offices in Hong Kong, Singapore and London, will take responsibility for developing the identity and primary marketing and communications channels for the country’s largest sports infrastructure project to date.

Strategically located on the Singapore waterfront, SportsHub is a state-of-the-art facility that will house five major sports venues: a new 55,000-seat National Stadium with retractable dome; the Aquatic and Leisure water centre; multi-purpose indoor arena; indoor stadium; and water sports centre.

The new complex, which replaces the existing National Stadium, will accelerate the development of sports in Singapore and position the country as Asia’s sports and entertainment venue of choice. Now underway, the project is scheduled to open by April 2014.

Sedgwick Richardson has assembled a team of branding, creative and digital experts from its local and international offices to create a compelling brand that appeals to multiple audiences locally, regionally and globally.

Mark Nerney of Sedgwick Richardson SEA said, “We are absolutely delighted to have won this prestigious project, which will help sports in Singapore to flourish. We look forward to working closely with the SportsHub team to promote this premier sports facility and training ground for elite athletes.”

For more information, please contact:

Louisa Noble
Regional Business Director
Sedgwick Richardson
Tel: (852) 2815 5030

Mark Nerney
Business Services Manager
Sedgwick Richardson SEA
Tel: (65) 6226 3948

Adrian Wheeler
Managing Director
Tel: +44 (0) 7775782729

About Sedgwick Richardson
Sedgwick Richardson is a strategic brand, communications and design consultancy with offices in Hong Kong, Singapore and London. For over 25 years, Sedgwick Richardson has worked alongside clients to articulate brand vision and business strategy across multiple channels including, print, online and mobile platforms.

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Desmond Crofton

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