Swiss Visitor Wins TAT's "Most Amazing Moment" Photography Campaign Award

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The winner receives US$10,000 cash award and to be a part of a flim ‘Hearing The Sunshine’, inspired by the incredibly winning story.

The Tourism Authority of Thailand (TAT) has announced the winner of “The Most Amazing Moment”, Mr Marco Steuri (Fribu) from Switzerland, for his submission entitled “From the North to the South of Thailand”. He will receive a $10,000 cash award and TAT certificate.

His submission was a rich montage of superb photographs that documented his journey from the northern to the southern provinces of Thailand, covering all the campaign’s criteria; such as, tourism destinations, culture, traditions, Thai food and Thai hospitality. To view the winning submission, please click

The “Most Amazing Moment” campaign is part of a wider campaign called “The Most Amazing Show on Earth”, that invites past visitors to share their stories of Thailand for a chance to win a cash prize and to be apart of a film.

The PR Most Amazing Show on Earth” microsite campaign aims to 1) encourage and promote both first-time and repeat visitors to Thailand, 2) create awareness about Thailand’s tourism destinations, cultures, traditions and hospitality, 3) pull international tourists to this microsite as well as as the primary sources of tourism information about visiting Thailand.

The TAT sought submissions for the “Most Amazing Moment” from anyone who has visited Thailand in the form of unique stories of photo essays. By logging on to, users could upload their photos or sync it to an album on Facebook, mark the regions/provinces to map out their journeys, add descriptions, and share their story with other via social media.

These moments have been collected and displayed on the “The Most Amazing Show On Earth,” website which can be browsed by visitors from all over the world.
In the second phase, TAT developed a film inspired by the submissions. The film is divided into short episodes to be broadcast online, with each episode featuring different regions and provinces in Thailand and a sample of the experience they can offer.

The film, “Hearing the Sunshine By Amazing Thailand”, is based on the collective experiences of two real travellers, a sound artist and a photographer, each of whom have their own unique ways of interacting with and interpreting the world around them.

The film follows each of them on their separate journeys through Thailand to their intersections featuring different regions and provinces in the country, which allow them to share amazing moments together as their relationship develops.

The film notably departs from past communication aimed at an international market and offers a new way to discover the myriad of experiences Thailand can offer in a more emotional and personal way. By having real stories narrated by past visitors, the TAT hopes to be able to give prospective visitors a diverse and realistic portrait of tourism of the whole country through visitors’ eyes rather than an organisation’s.

Set to premiere at, the film is divided into seven episodes, so viewers from all over the world can tune in for the experience and watch “Hearing the Sunshine” and experience a beautiful story amidst amazing moments in Thailand at the aforementioned website or

In addition to watching the film, viewers will also have an opportunity to interact with it by tagging gifts related to each episode at the end of each episode in order to enter a sweepstake for the gift, win it, and have it mailed to the viewer’s mailing address. To be eligible, contestants must have visited Thailand prior to entering the contest.

International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
Web site:


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