Upper Montclair, NJ (PRWEB) June 27, 2011
RedEye, the global leader in behavioral email marketing solutions, is offering to website visitors complimentary access to the webinar, “Remarketing Best Practice.” RedEye specializes in helping businesses increase consumer sales.
“Remarketing Best Practice” will help you to understand remarketing and how its application can, through the use of email, improve online sales. The webinar reviews best practice techniques in data capture and how this information can be used to create targeted emails that improve return on investment (ROI). Also, viewers can discover ways to remarket to their website customers to increase conversion.
Research shows 70% to 85% of users abandon their online shopping carts, resulting in lost revenue. In the US it is estimated $18 billion is lost from shopping carts being abandoned, and the vast majority of eCommerce brands do nothing to recapture these lost sales.
Remarketing addresses the techniques necessary to capture and target data through the use of email to improve ROI. It stresses the importance of recency and frequency. “Many consumers go to a website five to seven times before they buy,” said Mark Patron, RedEye CEO. “With appropriate remarketing efforts you can convert prospects to customers.”
A small percentage of retailers utilize abandoned shopping cart email programs. This creates a great opportunity for savvy eCommerce companies to increase conversion rates. “With RedEye’s Behavioral Email onDemand product, implementation is easy,” said Brian McConnell, RedEye commercial director – US. “You can try this service unconditionally for 30 days for free.”
To view the webinar, “Remarketing Best Practice” visit http://www.redeye.com/events/webinars/. For more information on the 30 day unconditional free trial offer please visit us.redeye.com or call 1-201-254-3143.
Established in 1997, RedEye is the leader in behavioral email marketing solutions. As a result of two strategic corporate acquisitions in 2005 and 2006, the company strengthened its integrating email and web analytics programs, introduced a unique behavioral email marketing solution and added website usability. RedEye now offers an integrated service of web analytics, email marketing and website usability focusing on analyzing user behavior to increase online conversion and improve customer return on investment. RedEye has offices in the United Kingdom, Germany and the United States. For an unconditional 30-day free trial or more information visit us.redeye.com, email USInfo(at)redeye(dot)com or call the New Jersey-based office at 1-201-254-3143.