“Accurate identification of affiliates is a critical component of our business,"“ says Michael Tabasso, Principal of Gen3 Marketing. "The Search Monitor won our business with superior anti-cloaking technology, depth of features and customizable reports."
Orlando, FL (PRWEB) June 28, 2011
The Search Monitor (TSM), a real-time search engine monitoring and compliance tool that tracks competitors, affiliates, and trademark use on search results, has added several enhancements to its Affiliate Monitor platform including:
- Affiliate Profiles. Every affiliate detected on paid search now has a profile which identifies direct linking and trademark bidding behavior across a community of clients PLUS all associated affiliate ID’s, landing and redirect URLs, and merchant relationships. User generated contact information and comments can be appended to each profile privately or publicly to share with the entire TSM community.
- Affiliate Network API Integration. TSM has integrated with Affiliate Network APIs in order to append affiliate profiles with URL information.
“In addition to monitoring for policy violations like direct linking, trademark bidding, and rank restrictions, The Search Monitor can now deeply link affiliates with all known aliases and behaviors across a wide community of TSM clients,” says Lori Weiman, CEO of The Search Monitor and co-author of The Affiliate Manager’s Guide to Compliance. “Affiliates are an important part of the marketing mix, however, when affiliates are looking for ways to hide when you try to find them, affiliate managers and networks need tools to quickly and clearly identify non-compliant affiliates.”
“Accurate identification of affiliates is a critical component of our business," says Michael Tabasso, principal of Gen3 Marketing. "The Search Monitor won our business with superior anti-cloaking technology, depth of features and customizable reports."
The Search Monitor will be attending Linkshare Symposium East 2011 in New York on June 27th and 28th. Expert team members will be available to discuss how the new Affiliate Profiles can work for affiliate managers, OPMs, and affiliate networks.
About The Search Monitor
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, social media, mobile, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to help gather and manage information more effectively. To learn more please visit http://www.thesearchmonitor.com.
About Gen3 Marketing
Gen3 Marketing is an award winning affiliate management agency that integrates business strategy and online marketing to drive measurable results. Gen3 works with clients to develop online marketing plans that drive significant incremental volume, while keenly focused on ROI and affiliate compliance. Providing a turnkey solution, Gen3 can immediately maximize affiliate opportunities. To learn more please visit http://www.gen3marketing.com