Roll-your-own-niche Dating Website - Integrates Facebook Authentication

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Free online dating website which lets users create their own custom niches using various inclusion criteria recently enhanced its service by integrating Facebook Connect, allowing Facebook users to go through a quick sign-up process and to either auto-login or sign-in with a single click on subsequent visits to the site.

With just a few clicks of a button, you can turn into an online dating website for only attractive people, Jewish singles or a same-sex dating website

On a playing field flooded by look-alikes and also-rans, pushes the envelope in online dating in terms of user experience and the innovative adaptation of groups to filter out users with common interests in order to increase their chances of finding mutual attraction in the resulting sub-communities. which launched it’s free online dating service in January 2011 has been growing fairly rapidly and hopes to increase its user-base even further with its current integration of Facebook authentication. Internet users who have some anxiety about merging any aspect of their Facebook Profile with an online dating website will appreciate the lengths that goes through to inform members about the exact implications of linking their profiles to Facebook. The website makes it abundantly clear that it’s Facebook integration does not post or share any data gathered from dating profiles with Facebook. The site also allows existing members to link their accounts to Facebook.

Since its inception,’s mission has been to find a way to allow its members to easily and quickly make bolder statements about their interests and preferences in order to better assist them in finding matches. The dating service seeks to replace the status-quo for matching users which is the online-survey or Q&A format in use in most dating websites today. Jonathan Awotwi - the company’s founder explains, “An applicable example of our philosophy is the difference between someone filling out their religion as 'Christian' in an online-survey and someone else that’s always in church every Sunday of their adult life surrounded by other Christians. The latter makes what I call a bold statement -- it’s a simple case of actions speaking louder than words. By joining a group of like-minded people, the latter individual has left little doubt about their affiliations, and that is the opportunity that gives to its users.”

With just a few clicks of a button, you can turn into an online dating website for only attractive people, Jewish singles or a same-sex dating website. Awotwi adds, “The possibilities are endless with, and we plan to keep adding more features that elevate our brand as an innovative online dating service provider.”


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Jonathan Awotwi
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