ICANN Board of Directors Approves Plan to Increase Number of Internet Domain Name Endings

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ICANN has approved a plan to increase the number of domain name endings, thus allowing company owners, brand managers, product managers, program directors, city managers, and others to secure customized domain names that promote their brands, products, programs, and special interests.

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This ICANN announcement opens the door to online brand creativity, marketing, and innovative possibilities.

ICANN's Board of Directors approved a plan this week to dramatically increase the number of Internet domain name endings. Generic top-level domains (gTLDs) will increase from the current 22, which includes the popular .com, .org and .net. This change will drive increased choice, competition and innovation on the Internet.

"This ICANN announcement opens the door to online brand creativity, marketing, and innovative possibilities,” said Kurt Gastrock, Sr. Vice President of Products at Network Solutions®. "This can change the way we work with the web. Imagine an extension that can help organize information about a geographical community. The Network Solutions platform offers a simple, reliable and integrated solution to those entities interested in registering, managing and marketing their ideas through the new gTLD program “

Business owners, brand managers, program directors, and others will be able to secure domain names that promote their brands, products, programs, and special interests. Because of the endless possibilities for domain extensions, it is likely to change how we search for content and how that content is controlled and protected.

Those interested in securing a new gTLD will have to complete and submit a detailed business and technical application to ICANN for review and approval.

Businesses should begin now considering whether to apply for a domain name extension of their own, such as .flowers, .shoes or .crafts, or learn about what to do to protect your brand when new gTLDs become available.

To help our customers secure a new gTLD, Network Solutions® offers a variety of products and services, such as multiple domain distribution options and back-end registry services. Our value-added services range from technical application assistance, to e-mail services customized for your new TLD, to website development, to online marketing services that can help drive traffic to your sites.

"ICANN has opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN.

Timeline for domain extension applications:

  •          Communication period opened June 20th and will continue until the end of 2011.
  •          Application window will open on January 12, 2012 and close 90 days later on April 12, 2012.
  •          Initial evaluation results on the applications will be published in November 2012.
  •          Delegation will likely occur for non-contentious strings 6 months later and hit the root in Q2 in 2013. Contentious strings, naturally, may take much longer.

To learn more about the registration and online marketing products and services Network Solutions offers, please visit http://www.networksolutions.com.

About Network Solutions:
Network Solutions® fosters small business success in the highly competitive online space by providing the tools and resources to start, grow and manage businesses online. Leveraging more than thirty years of pioneering experience, Network Solutions helps companies thrive in an increasingly digital world. To ensure our customers’ success, we support them with outstanding customer service and solutions that are simple, innovative and reliable. Additional information can be found at about.networksolutions.com.

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Shashi Bellamkonda
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