St. Louis, MO (PRWEB) June 27, 2011
Smashburger, the nation’s fastest-growing “better burger” fast-casual restaurant concept will open its first St. Louis location on Wednesday, July 20, 2011. The restaurant will open at 1981 Zumbehl Rd. in St. Charles, Mo., and bring 100-percent Angus burgers, an array of signature sides and delicious handspun Häagen-Dazs shakes to local residents. The St. Charles location is the first of 12 St. Louis Smashburgers slated to open over the next four years. A second restaurant will open in Chesterfield, Mo., this fall.
Named for the cooking method used to create the perfect burger, Smashburgers start as a loosely hand-formed ball of 100-percent—fresh, not frozen, Certified Angus Beef that is then smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
St. Louis Smashburgers will feature a regional menu created with regional flavors and tastes in mind. The St. Louis menu includes:
- The St. Louis Smashburger, with provel cheese, garlic grilled mushrooms, grilled onions and sweet bell peppers on a pretzel bun;
- The St. Louis Smashdog, a 100-percent Angus beef hot dog with provel cheese, yellow mustard, garlic grilled mushrooms, grilled onions and sweet bell peppers, and
- The St. Louis Gooey Butter Cake Shake made with Häagen-Dazs ice cream.
“Smashburger raises the bar on the traditional burger experience,” says Smashburger Founder & Chief Concept Officer, Tom Ryan. “The best, freshest ingredients, our signature preparation and a relaxed yet modern atmosphere combine to deliver just what guests are looking for.”
Smashburger is known for its savory burgers, but the restaurant also serves up delicious chicken sandwiches, sliced and grilled hotdogs, and delicious salads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.
The St. Louis Smashburger locations will be owned and operated by local franchisee STL Smash, LLC. Its president, Dave Schweitzer, is a veteran of the restaurant industry in the region. “From the first moment I tasted a Smashburger, I just knew I had to share it,” says Dave Schweitzer. “I’m thrilled to be introducing the brand to St. Louis.”
“It brings us great pleasure to partner with Dave Schweitzer to bring Smashburger to St. Louis,” says Smashburger Chairman and CEO David Prokupek. “Smashburger has devoted fans nationwide and we know Dave will bring a great guest experience to St. Louis residents.”
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city’s favorite place for burgers. It received the International Council of Shopping Centers 2011 Hot Retailer Award and was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Smashburger has also received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.
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