Good Solutions Group Grows to Meet the Need for State Park Funding

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Spearheading public-private partnerships for seven years, good solutions group raises $7.5 Million in cash and services for State Parks

Spearheading public-private partnerships for seven years, good solutions group raises $7.5 Million in cash and services for State Parks

As summer officially gets underway this week, a string of public-private partnerships are helping buoy cash-strapped state parks expecting an onslaught of visitors. Good Solutions Group (http://www.goodsolutionsgroup.com), an exclusive marketing agency to represent state parks, creates partnerships between corporations and state parks to raise funds and enhance the experience of park visitors on behalf of companies such as Odwalla, Coca-Cola, The North Face, Honest Tea, Subaru, and Farmer John, among others.

Good Solutions Group (GSG), formerly known as Government Solutions Group, has seen its own business expand to meet the demand for corporate alliances and continues to provide a thriving counterpoint to state budgets. The company re-launched with a new company name, new programs and a new sales team.

“Companies are knocking on our door to learn more about public-private partnerships that protect natural resources and benefit the community and state at the same time,” explained Shari Boyer, CEO of Good Solutions Group. “Our clients understand that consumers like to see companies support important causes like parks and their buying decisions back that up.”

GSG’s unique programs deliver much-needed funds to state parks, connect with the community and drive ROI for their clients. Examples of corporate commitments that stimulate positive consumer behavior changes, include:

  •     Odwalla has donated $350,000 worth of trees to state park systems across the country since the Plant a Tree program began in 2008 and the brand is donating an additional $100,000 in 2011. The program, which expanded its reach to all 50 states in 2010, drew over 100,000 unique visits to its website in the first three weeks of this year’s program. http://www.odwalla.com/plantatree
  •     The Preserve Our Parks program raised more than $700,000 for Southern California state parks in 2011, and nearly $2 million in three years combined. Sales volume increased dramatically through program partner Stater Bros. Supermarkets during the campaign. http://www.preserveourparks.com
  •     The North Face “Explore Your Parks” program encourages outdoor activity and healthful living by providing free passes and guides to state parks. In 2011, The North Face expanded in the program to eight states. http://www.exploreyourparks.com

To help meet the demand, the company recently added two senior sales members. Bill Benjamin and Kevin Platé, both vice presidents of business development, will be responsible for connecting major brands with local state parks through integrated marketing programs that include consumer engagement, retail channel activation, sampling and digital marketing.

“State parks are America’s backyard and represent a vast audience,” says Bill Benjamin, VP of Business Development at GSG. “There are many companies out there who want to connect with that audience and do good at the same time.”

Since its founding in 2003, Good Solutions Group has raised $7.5 million in cash and services for parks. These funds have been used to provide printed park guides, restore five million feet of California coastline, conduct reforestation projects nationwide, construct new play areas for kids and maintain hundreds of miles of trails.

About Good Solutions Group
Good Solutions Group (GSG), is a unique marketing company that facilitates public-private partnerships for government agencies to help them reduce costs, increase revenue, and improve consumer relations through private partnerships. GSG works with all 50 state park systems across the nation by creating and managing win-win partnerships with corporations that benefit the park systems, and was a founding member of the America’s State Park Alliance in conjunction with the National Association of State Park Directors. The company is based in Pasadena, California.

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Meg Aldrich
Talk
(626) 825-0309
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Shari Boyer
GSG
(626) 229-9991 16
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