The best part is that mobile sites can be developed faster and for less money than many think.
Portland, OR (PRWEB) June 27, 2011
White Horse is offering a marketing Webinar on June 29th to outline immediate B2B mobile website opportunities to overcome usability barriers when conventional sites are viewed on mobile devices. The complimentary event, B2B+M=ROI will offer a compelling business case for expediting mobile website development based on mobile device usage trends among B2B decision makers.
Forecasts show that B2B companies aren’t creating mobile sites fast enough to accommodate accelerating mobile device dependence among B2B executives. Fifty six percent of senior executives consider a mobile device their primary B2B communication tool and that number is expected to grow exponentially over the next three years. A Nielson study concluded that the current state of mobile site experiences is “miserable” with 41% of user tasks failing. White Horse recommends fast-tracking mobile experiences to take advantage of the huge spike in site traffic from mobile search and email.
“White Horse is urging B2B companies to make mobile sites their first mobile investment because it’s the ultimate destination for most other mobile activities,” said Eric Anderson, VP of Marketing at White Horse. “The best part is that mobile sites can be developed faster and for less money than many think.”
Mobile sites created with a user-centered design approach unlock new opportunities for engagement by ensuring that every anticipated task will succeed on any device. Webinar attendees will gain everything they need to become an internal advocate for mobile site as a top business priority.
To take the first step, register for B2B=M=ROI at: http://bit.ly/j03kl0. Or, to see the full collection of White Horse digital marketing webinars, podcasts and reports visit the White Horse Resource Center at: http://www.whitehorse.com/resources.
About White Horse
White Horse is a 31-year-old digital marketing agency that wants to expand your notion of the word “digital.” White Horse pursues the convergence of new and traditional media, from display ads with embedded video to print ads with QR codes, and Web sites that extend social reach. White Horse, a certified Women-Owned Business (WBENC #252895) offers Web design, integrated marketing, technical engineering, emerging media, and audio/video production. View the White Horse portfolio.