Food Trucks and Fashion Invade the Peninsula on July 1, 2011

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Moveable Feast and Local Label Faire Expand into San Mateo

Over 24 of the Bay Area’s best food trucks are heading to the San Mateo Events Center for Moveable Feast, San Mateo’s first food truck festival. Cuisines spanning the globe will be represented from Indian street food purveyor Curry Up Now to the chrome karaoke ice cream truck, Treatbot. Upstart San Mateo-based trucks such as Hiyaaa and Yumsilog will also serve popular Asian-inspired plates. “We think there is a huge demand for quality street food in the 650 area code. Many local residents make the trek to San Francisco for that one amazing steamed bao. Now you can have that in San Mateo,” said organizer Ryan Sebastian.

Hailing from the South Bay, Local Label Faire found its roots in San Jose, CA, where local store owner, Marie Millares of The Usuals, ran small trunk shows featuring products from local brands. “The trunk shows grew quickly with each iteration. We started with two jewelry makers showcasing their recent collections. At the next event, we picked-up ten vendors--then twenty at the next. By January of 2011, we had the opportunity to take it into a larger venue with 60 vendors. The response was amazing,” said organizer Marie Millares. In response to the growing demand for local goods, Local Label partnered with Moveable Feast hoping to bring a unique homegrown shopping and food experience to the heart of the San Francisco Bay Area.

Moveable Feast: San Mateo is scheduled to run 5:30p to 10:00p on first Fridays of the month, starting on July 1st. Local Label Faire is participating on July 1st only. Admission is free. The full list of food trucks is available online at: The list of vendors participating in Local Label Faire is available online at:

About Moveable Feast: Moveable Feast is the premier street food event in the Peninsula and South Bay. Tens of thousands of people have attended Moveable Feast events to sample local fare from gourmet food trucks with a helping of live music. Moveable Feast was founded by the husband and wife team of Ryan and Christine Sebastian, owners of Treatbot, the karaoke ice cream truck from the future.

About Local Label Faire: The Local Label Faire is a vendor show for locals who are building independent brands, creating collections, or designing goods in the San Francisco Bay Area. It's meant to showcase small business, independent labels and maker collections. For vendors, it's a great way to showcase new brands and network with other local labels.

Press Contacts
Ryan Sebastian
Moveable Feast

Marie Millares
Local Label Faire

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