ADD Inc Miami Unveils the Shelborne South Beach Ballroom Evoking Hotel’s Original Miami Modern and Art Deco Style

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Lead architect and designer Jonathan Cardello brings decadence to the 5,000 square-foot Shelborne South Beach ballroom with linear crystal chandeliers and pendants and white marble throughout.

A modern yet sophisticated venue, the architecture firm ADD Inc Miami redesigns the Shelborne South Beach’s 5,000 square-foot historic ballroom. Lead architect and designer Jonathan Cardello brings decadence to the space with linear crystal chandeliers and pendants and white marble throughout. To capture the Shelborne’s original MiMo-style diamond façade, Cardello implemented custom designed carpeting with diamond patterns and outlines of abstract floral motifs and slivery toned ceilings with acoustic panels shaped in a similar fashion.

The renovated Shelborne ballroom, which was once home to Miss Universe and Miss USA pageants and popular jazz orchestras, is a component of the hotel’s current multi-million dollar facelift and 70th anniversary celebration. ADD Inc Miami complements both factors of dark and light throughout the space incorporating walls finished in Carrera white marble against a backdrop of charcoal gray. A pair of elegant bars in Carrera white marble with flowing white sheer drapery and a sound system by renowned Steve Dash Audio, makes the ballroom the ultimate venue for fashionable South Beach-style celebrations, weddings, banquets and nightclub scenes.

The Shelborne’s ballroom can be sub-divided into two separate rooms or combined into one large area that can accommodate up to 700 people reception style. ADD Inc Miami also revamped the Shelborne’s other stylish meeting rooms located in the hotel’s lobby mezzanine and conference level.

About the Shelborne South Beach:
South Beach is bracing itself for the new Shelborne South Beach – a multi million dollar full overhaul is transforming this famous Art Deco landmark to become one of the hottest addresses on the East Coast as it turns 70 years old. Everything old is new again, the beach is completely re-opened again and the front entrance will sport a bulls-eye neon lighting display recreating the excitement and glamour of the past.

This deco gem is located directly on the beach in prime South Beach at 1801 Collins Avenue with next door neighbors The Raleigh Hotel and The Shore Club. The new Shelborne South Beach will feature 200 completely brand new hotel rooms, 20 exquisitely detailed suites, 9 executive poolside bi-level townhouse suites, multiple mezzanine lanai suites and a sprawling Penthouse Suite. The hotel will also feature a new infinity pool with an expanded "Beauty Deck" with an upper sun deck connected by a catwalk for dramatic entrances and includes a large communal rainbow outdoor shower.

About ADD Inc Miami:
ADD Inc Miami provides a full scope of architecture, interior design, urban planning, branding and green design services. Since 2002, the firm’s accomplished design team has been delivering notable results in the hospitality, retail, entertainment, mixed use and residential industries. Currently, ADD Inc Miami along with Menin Hotels, are behind the multi-million dollar renovation and rebranding of the historic, Igor Polevitzky and Morris Lapidus, 1940s Miami Modern- (MiMo) designed Shelborne South Beach Hotel. Other noteworthy ADD Inc Miami architectural projects in South Florida include Miami’s first hi-intelligence robotic parking garage at 1826 Collins Avenue; Miami’s first two Media Towers in the Performing Arts District; The Fillmore Miami Beach at the Jackie Gleason Theater; Bayfront Amphitheater; and Midtown 24 and the Village of Marbella mixed use projects. For more information on ADD Inc Miami, please call (305) 482-8700 or visit

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Aimet Arill Oberhausen
Oberhausen Marketing & Public Relations
(305) 799-1601
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