Dallas, TX (PRWEB) June 28, 2011
Search Engine Marketer and Website Optimization Specialist Jim Shaw recently received a Search Engine Optimization Certification from search engine optimization industry leader Planet Ocean Communications.
To earn this designation, Jim Shaw completed a series of training sessions and passed a written examination demonstrating critical understanding of a variety of topics relating to Search Engine Optimization.
"Search Engines - primarily Google, Bing!, and Yahoo - account for 66.45% of the typical web site's traffic," Jim Shaw said, "and search engine optimization is essential if a business of any size wants to compete in and dominate its segment of the local, national, or international marketplace."
"Search engine optimization can have a dramatic impact on a business's ranking in the traditional Search Engine Results Pages (SERPs) as well as Google Places and Google Maps.
"Search engine optimization fundamentals focus on techniques that can benefit any type of business's web site."
This can include: internal ranking factors such as meta tags and HTML coding, other internal factors such as unique content and keyword density, and numerous external factors like link building, social media presence, and citation management.
Download free '10 Steps Any Business Can Take to Increase Search Engine Visibility,' Jim Shaw's no-cost SEO-Overview executive report.
SEO for Professionals provides affordable and effective Search Engine Optimization & Local Search Marketing, Pay-Per-Click, e-Commerce, Reputation Management, and Website Design and Administration for businesses of all sizes. Our main goal is to apply our SEO experience and expertise to raise your website's search engine visibility and ranking, which will increase your website's visitor traffic, and lead to a greater number of customers or inquiries that your website generates for your business.
SEO for Professionals also offers its Internet Change of Address™ which benefits the professional that has recently moved their office and realizes that Internet search engines and directories still show their old location when queried. SEOforProfessionals.com can update that data so that the search engines display the correct location and contact information.
SEO for Professionals' Jim Shaw writes the seoforprofessionals.com/jimshawseoblog and tweets as jimshawseo.
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