Cinecitta Luce Celebrates Italian Film as a Part Of "La Dolce Vita Beverly Hills" and Italy's 150th Anniversary

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Martha De Laurentiis introduces the next generation of Italian film.

Ambassador Umberto Vattani, Martha De Laurentiis and young Italian actors on the red carpet

Filmmakers such as Dino, Carlo Ponti along with directors such as Rossellini, Visconti, Fellini, De Sica exported around the world the fresh spirit of filmmaking as a new way to depict the bitter realism of Italy's plight.

Cinecitta' Luce, the Italian institution for the promotion and preservation of the Italian cinema worldwide, presented at the Samuel Goldwyn Theater in Beverly Hills a premiere screening of the film "Nessuno Mi Puo' Giudicare" (Escort In Love), directed by Massimiliano Bruno, on June 24. Prior to the screening, Martha De Laurentiis, widow of Dino De Laurentiis, introduced the young Italian actors, Daniele Pecci, Katy Saunders, and Martina Codecasa who were in attendance, and spoke of her excitement about the next generation of Italian film. Cinema Made in Italy initiative is promoted by the Ministry of Economic Development and is part of a special Made in Italy Promotional Program in the USA organized by the Italian Trade Commission in collaboration with Cinecittá Luce.

As part of a week-long celebration of “La Dolce Vita” Beverly Hills, this screening celebrated 50 Years of Italian film and commemorates the 150th Anniversary of the Unification of Italy.

“Italian Neo-Realism was born in the ashes of World War II. Filmmakers such as Dino, Carlo Ponti along with directors such as Rossellini, Visconti, Fellini, De Sica EXPORTED around the world the fresh spirit of filmmaking as a new way to depict the bitter realism of Italy's plight, said Martha De Laurentiis. “Globally, Italy was reborn as a culture everyone wanted to be part of.”

Ambassador Umberto Vattani, President of the Italian Trade Commission - ITC, is “honored to celebrate the 150th Anniversary of Italian Unification, and pleased to seize the opportunity offered by such an ideal scenario to promote Italian excellence. With this project, supported by the Italian Ministry of Economic Development and organized in collaboration with Cinecittà Luce, the ITC is implementing a new and integrated system for promoting Italian lifestyle, bringing our movie industry and luxury goods manufacture all together in Beverly Hills.”

“I'm proud and honored to see Italian Cinema be part of such a great initiative to promote the best of Italy's creativity in the Mecca of the movie industry,” said Roberto Cicutto President of Cinecitta' Luce. “Working together with the Ministry of Economic Development, the Ministry of Culture and the Italian Trade Commission around the world like we do, Beverly Hills is the best possible place to reach our goals.”

In attendance on June 24 at the screening were members of the Italian Ministry of Economic Development, Ambassador Umberto Vattani, President of the Italian Trade Commission, and members of the Beverly Hills Conference and Visitors Bureau. Additionally, from the Italian entertainment community, President of Cinecitta Luce Roberto Cicutto and actors Daniele Pecci, The Tourist, Scene da un Matrimonio; Katy Saunders, Ho Vaglia Di Te and the famous Nespresso commercial with George Clooney, directed by Guy Ritchie; and Martina Codecasa, I Am Love Terraferma, and fashion model.

Also on the carpet, Martha De Laurentiis, widow of Dino De Laurentiis, with her daughter Dina; Italian-born American actor Francesco Quinn, son of legendary actor Anthony Quinn; Mary Murphy, So You Think You Can Dance; Lori Loughlin, 90210, Summerland, Full House; Sean Kanan, Italian Dancing With The Stars, General Hospital, Bold & The Beautiful, Karate Kid; Sasha Pieterse, X-Men First Class, Pretty Little Liars, Heroes; Melissa Rosenberg, Screenwriter, Twilight Films.

About the film:
NESSUNO MI PUO’ GIUDICARE – Escort In Love
By Massimiliano Bruno – 110 min
This film recently won three David di Donatello Awards. The sentimental comedy is one of friendship and solidarity starring Paola Cortellesi, Raul Bova and Rocco
Papaleo. The movie chronicles the life of a 35-year-old woman whose life seems to have a silver lining until her husband dies in an accident and she finds herself reduced to poverty. Her only way out is to turn to the oldest profession in the world.

For more information on LA DOLCE VITA Beverly Hills, visit http://www.lovebeverlyhills.com or http://www.rodeodrive-bh.com.

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Amy Gorton
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