Gavin Hutcheson VB Holdings Creates the EU's Most Successful IVR Campaign June 2011

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Gavin Hutcheson successfully creates the EU's highest ever SMS/ IVR Return Campaign with VB Holdings making just over 550,000 GBP in 3 days

Gavin Hutcheson, inventor of the world’s first commercial GSM wearable wristwatch, smashed all IVR SMS marketing campaign records when running the Eu's most successful IVR Telephony campaign. Hutcheson ran the successful campaign for a major brand and returned a top end 6 figure sum over 48 hour periods making him one of the most successful independant IVR / SMS marketeer in the UK.

The campaign was based around the Mini Cooper, Royal Caribbean Cruises and Weekend Trips to New York in the USA.

The campaign was created by Hutcheson, and returned 600,000 texts and calls over a 72 hour period, from utilizing just 2 million numbers, creating a 1 in 3 callback rate, which is one of the highest rates ever produced in campaign management history.


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