Customer Driven Success Gives Managers Much to Cheer About

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Sales Managers had much to cheer about at clothing retailer - Vanity’s recent national sales meeting in Chaska, MN. Vanity CEO Rick Weinstein kicked off the event with a big cheer of his own, while the Chanhassen Varsity Cheer Team, outfitted in Vanity uniforms, formed giant letters with pompoms that spelled out “V-A-N-I-T-Y”. The message from CEO Weinstein was clear – Vanity Customers are #1.

Sales Managers had much to cheer about at clothing retailer - Vanity’s recent national sales meeting in Chaska, MN. Vanity CEO Rick Weinstein kicked off the event with a big cheer of his own, while the Chanhassen Varsity Cheer Team, outfitted in Vanity uniforms, formed giant letters with pompoms that spelled out “V-A-N-I-T-Y”. The message from CEO Weinstein was clear – Vanity Customers are #1.

Weinstein was obviously pumped, “With the introduction of our new Premium Line, our expanded website launch – eVanity.com, and our continued focus on customer service, Vanity is well positioned to drive performance and satisfy customers. So we have quite a lot to cheer about!”

The privately owned mall based specialty retailer, with approximately 200 stores located in 27 states, offers affordable, quality apparel and accessories to fashion conscious young women.

The event, held on June 27th and 28th, gathered sales managers from around the country to share the momentum the chain has been building over the past few years. With new store openings, the introduction of advanced technologies, an expanded website and their continued focus on quality with the launch of their Premium Line of jeans, tops and accessories, Vanity is poised to continue its growth pattern.

Weinstein added, “We’re a progressive company that understands the dynamics of customer service and how important that is to our success. We have expanded eVanity.com to give our customers the easiest access to the latest styles, and we’ve even introduced hot new trends to keep our customers on the cutting edge of fashion.”

The company has a 97% customer satisfaction rating and very loyal customers, according to a recent survey conducted in April 2011 by Mindspot Research and Business Solutions. Vanity recently expanded into the State of New York and Texas, with their newest store now open in Buffalo, NY at the Walden Galleria Mall. They have several more new openings slated for this year.

For more information, visit eVanity.com

About Vanity
Vanity Shop of Grand Forks, Inc. is a privately owned mall based specialty retailer. The stores, which operate under the name "Vanity," offer affordable apparel and accessories targeted to fashion conscious young women. With approximately 200 stores located in 27 states across the United States, Vanity provides its customers with an attractive and relevant shopping environment, online and storefront, assisted by friendly and knowledgeable fashion consultants. For more information, visit Vanity at:
eVanity.com

About Mindspot, Inc.
Mindspot™ is a global research company that specializes in online research design, implementation and recommendations for business solutions. Services include Online Surveys, Online Focus Groups, Video Customer Profiles, Strategic Marketing and Research Initiatives. For more information, visit Mindspot at: mindspotinc.com

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Lynnette Leathers
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