Association Online Education Grows, Strategy Lags: New Tagoras Report Offers Valuable Insights for Continuing Education and Professional Development Market

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A new report from Tagoras shows that more than 90 percent of trade and professional associations are using or plan soon to use technology to deliver education to members. At the same time, relatively few have adopted a formal strategy or characterize themselves as "very successful." The report analyzes data gathered from a survey of 375 associations and interviews with more than 30 associations and vendors.

Cover image of Tagoras Association Learning + Technology Report

Association Learning + Technology: The State of the Sector

an invaluable resource for any organization focused on growing its continuing education offerings.

While more than 90 percent of trade and professional associations say they are using or plan soon to use some form of e-learning to deliver education to members, only 22 percent of those currently using e-learning have a formal strategy. These are just some of the key findings from "Association Learning + Technology: The State of the Sector," a new report on association learning and technology released by independent research and consulting firm Tagoras.

"Trade and professional associations play a critical role in the market for continuing education and professional development globally," said Tagoras Managing Director Jeff Cobb. "But while many organizations have embraced the Web and other technologies for delivering education, our research suggests that the sector is still some ways from realizing the full potential of these new approaches."

The Tagoras report, based on a survey of 375 associations and extensive interviews with associations and vendors, "Association Learning + Technology: The State of the Sector" provides insight into:

  • what types of Web-base education associations are offering
  • what tools and platforms are being used to deliver online education
  • how association online education is priced and marketed
  • how successful associations stand out from the rest of the pack
  • how social media, virtual conferences, and mobile are impacting association education
  • what the trends and opportunities for the future are
  • key questions to consider when launching or growing your technology-enhanced learning initiatives

"This is an invaluable resource for any organization focused on growing its continuing education offerings or providing learning technologies and services to the association market," said Cobb.

To find out more about the report, visit the Tagoras Web site.

Tagoras provides independent research and consulting to help organizations maximize the reach, revenue, and impact of their educational offerings. Its clients have included the National Association of Corporate Directors, the International City/County Managers Association, the Healthcare Financial Management Association, the National Institute of Governmental Purchasing, Nurses Improving Care for Healthsystem Elders (NICHE), Booke Seminars (a Division of Aon), Advanced Energy, and CASTLE Worldwide.

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Jeff Cobb
Tagoras
(919) 201-7460
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