Washington, DC (PRWEB) June 29, 2011
Hanley Wood announces that Seymour Turner is joining Hanley Wood as director of Contractor Programs. In this new capacity, Turner will help launch Hanley Wood’s Contractor Loyalty Program business.
Seymour Turner has a long history in the home improvement industry—notably serving in the executive management at AIROOM, one of the country’s largest design/build remodeling firms. While at AIROOM, Turner drove more than $500 million in revenues through creative marketing, sales, financing and production programs. He created the first embedded mortgage financing option within a remodeling business for funding remodeling projects, developed an enterprise-wide computer application to manage everything from lead generation through warranty service, and crafted strong strategic partnerships with national building product manufacturers. After AIROOM went through its second equity event in 2009, Turner formed Cubit Partners, a consulting firm providing strategy, marketing and performance solutions to building product manufacturers and service providers.
In his new role as director of Contractor Programs, Turner will help launch the Hanley Wood Contractor Loyalty Program business. His involvement will include program design; consulting with building product manufacturers, service providers, and dealers/distributors on the customized development of white label contractor loyalty programs to help them achieve their strategic goals; utilization of internal Hanley Wood resources for inclusion in the benefits package of these programs; and identifying outside vendors to incorporate into these programs.
“We are pleased to have Seymour join the Residential Remodeling team,” says Rick Strachan, Group president, Residential Remodeling. “We feel there is a substantial opportunity with this new business—and working together will give us the ability to leverage Hanley Wood’s resources and reach, along with Seymour’s deep understanding and expertise in the industry. This will be a win-win for both construction professionals and suppliers.”
About Hanley Wood
Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries. Its diverse portfolio includes magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing and data services.
Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines, featuring BUILDER and ARCHITECT magazine, along with related websites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. http://www.hanleywood.com.