Walker Sands Receives Interactive Media Award and Hermes Creative Award for Bekins Website Program

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Professional websites delivered fast and affordably provide a venue for Bekins moving agents to build reputation and reach customers more effectively

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Walker Sands Communications, a full service marketing, design and public relations firm, announced today that it has been recognized with an “Outstanding Achievement” Interactive Media Award in the category of Web Design/Development and a Gold Award from the Hermes Creative Awards in the category of Interactive Marketing Campaigns. Both awards were for their Bekins Website Agent Program which creates fast and affordable websites for Bekins Moving agents.

“Being presented with these awards is a great honor,” said Mike Santoro, President at Walker Sands Communications. “The Agent Website Program equips Bekins agents with a more effective way to reach homeowners and businesses considering moving. This program took a lot of effort to develop and implement and it is truly validating to see it recognized with these two awards.”

The IMA Outstanding Achievement Award is the second highest honor granted by the Interactive Media Council. The awards recognize the highest standard of excellence in website design and development and aim to elevate the standards of excellence on the internet. The Hermes Creative Awards is an international competition judged by the Association of Marketing and Communication Professionals that honor the outstanding achievement and service of creative communications professionals. The Hermes Gold Award is the second highest honor granted by the AMCP.

Bekins Corporate partnered with Walker Sands to find a better way to engage their customers, while maintaining brand reputation, an imperative factor in the moving and storage industry. To accomplish this, Walker Sands created the Bekins Agent Website Program. A 5-step process that allows franchise agents develop their own website quickly and cost effectively.

The websites are customizable, allowing agent’s to choose their own imagery, content and functionality. This customization allows franchise agents to have a website that meets their specific needs, is distinguishable from other Bekins agents, and yet still upholds the trusted Bekins brand image.

Walker Sands has helped 20 Bekins agents go live with their websites. The sites have succeeded in increasing conversion rates, building local awareness, and setting brand standards for the entire Bekins Corporation. On average, Bekins agents saw an approximately 200 percent increase in conversions on the new website.

About Walker Sands Communications
Walker Sands is a full service marketing, design, and public relations firm focused on generating sales growth for our business to business clients. We provide marketing support for a wide range of clients, everything from large Fortune 500 brands to small startup ventures. Firms have been counting on Walker Sands since 2001 for services ranging from basic marketing strategy to our advanced SEO programs. For more information, visit http://www.WalkerSands.com.

About Bekins Van Lines
Bekins Van Lines, LLC provides relocation and transportation solutions directly to the private consumer, U.S. Military and Government programs and for corporate relocation. Founded in 1891, Bekins has a long history of being a leading relocation service provider for the limited budget (lump sum) customer. Bekins is focused on bringing the latest technology to its transportation service programs to maximize our customers’ service value and budget efficiencies. Visit http://www.bekins.com for more information about Bekins and its agent companies.

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Meghan Spork
Walker Sands Communications
(248) 250-3743
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