KettleBell Concepts and International Union of KettleBell Lifters to Hold Sanctioned World Championship

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KettleBell Concepts, (KBC) Health Factory USA, and the International Union of Kettlebell Lifters (IUKL) have joined forces and will hold the first ever, sanctioned, kettlebell lifting world championships in New York State at Premier Fitness in Nanuet, NY from September 16-19th.

The more kettlebells become popular and common within gyms across the United States, the more people become exposed to it and the more Girevoy Sport (competitive kettlebell lifting) will spread. -Yuri Petunovs

KettleBell Concepts, (KBC) Health Factory USA, and the International Union of Kettlebell Lifters (IUKL) have joined forces and will hold the first ever, sanctioned, kettlebell lifting world championships in New York State at Premier Fitness in Nanuet, NY from September 16-19th. More information can be found at the soon-to-be-relaunched http://www.kbcconvention.com

A kettlebell competition, also known as Girevoy Sport (GS,) has two lifts: the long cycle (clean and jerk) and the biathlon (snatch plus jerk.) Unlike Olympic style weight lifting where the competitor attempts his or her maximum weight, in GS the idea is to do as many reps as possible in 10 minutes. Men in the heavyweight division use 2-72lb bells for the clean and jerk or 1-72lb bell for the snatch. Women use a 35lb bell.

Yuri Petunovs—the owner of Health Factory USA gym in CT—is the United States representative of the IUKL and a KBC Senior Instructor. He states, “The IUKL is the largest and oldest organization of kettlebell lifting in Europe. Its headquarters are in Latvia and there are over 55,000 lifters who are members from 23 different countries. Kettlebell lifting started in the former Soviet Union. It was originally a counter weight on scales in famers markets and slowly evolved into a way for the general population to get fit."

"Local competitions started and eventually it became a formalized sport that’s seeing a huge come back. We will have top competitors coming from Russia, Latvia, Belarus, and others. Vasily Ginko, the Secretary of the IUKL and the lead instructor of the IKSA (International Kettlebell and Strength Training Academy—the training arm of the IUKL) will be here and will speak about the history of Girevoy Sport as well as provide a basic demonstration. This is a once in a lifetime opportunity for anyone interested in competitive kettlebell lifting to see the best competitors the world has to offer.”

David Ganulin is the CEO of KettleBell Concepts—a 9 year old business to business fitness education company responsible for training personal trainers and group exercise instructors at health clubs and assisting them in program roll out. “Only the former Soviet Union could come up with something as hellish as kettlebell sport!” he jokes. “Its 10 minutes of pure hell, but the benefits kettlebell training have for anyone are absolutely phenomenal. The people who’ve been most receptive to it in fitness facilities are women—they’re much more open to trying new things than guys are. Kettlebells are slowly making their way into consumer awareness—you’re starting to see them in gyms everywhere. . . .but like Pilates, Yoga, martial arts and so forth, the instructors must really know what they’re doing. People love them, but not everyone wants to compete. But for those who are thinking about it. . .or for those who just have an interest in learning what these can do, this is an incredible opportunity to see some of the top competitors in the world.”

Petunovs continues, “The USA is different in terms of the way you have to get things 'out there.' I have known about KBC for many years and, as the head of the IUKL in the USA, we have to be very careful about who we align ourselves with. Let’s just say that if 1% of the population knows about kettlebell training, then .001% of that 1% has any interest in GS. But that’s ok! Tons of people lift weights here, but not many people compete in Olympic weightlifting like you see on TV. The more kettlebells become popular and common within gyms across the United States, the more people become exposed to it and the more GS will spread. Whether it’s in group exercise class with lighter bells, or personal training/semi-private classes—they’re entering into a very old tradition that’s been around hundreds of years. The guys at KBC understand and honor that. It’s why we’re happy to be associated with them and why we will work together to spread KB training with them around the country and continue to put on as many competitions as we can.”

About Yuri Petunovs

YURI PETUNOV is the United States representative for the IUKL (http://www.giri-iukl.com) and is the owner of http://www.healthfactoryusa.com in Connecticut. He became a fitness specialist and strength trainer in 2001. He has a four year physical education degree, FMS/SFMA (Functional Movement Screening) Certification. KBC Senior Instrucotor, ISSA CTF (International Sports Sciences Association), & WFF (World Fitness Federation) Certified. He became a bodybuilder at 17 year old and in four years of training he achieved 1st place in the European Championship, 2nd place in the World Championship, and had won numerous international championships (Latvia, Lithuania, Estonia, Russia, Germany.) After moving to the United States Yuri continues to help people achieve the results they desire, applying his knowledge and professional experience. Less than a year ago he began training in Brazilian Jiu-Jitsu and has won the Renzo Gracie Invitational (2009,) NAGA (National Grappling Association) (11/14/09,) & placed 3rd and 2nd in NAGA (7/27/09 and 2/6/10 respectively.) He continues to further broaden his knowledge by participating in and creating various seminars and workshops and applying this knowledge and experience to benefit his clientele.

About KettleBell Concepts
David Ganulin is the Founder and CEO of KettleBell Concepts. (http://www.kettlebellconcepts.com) In business since 2002, KBC is the industry leader in kettlebell education for qualified, currently practicing fitness professionals. KBC was one of the first to import kettlebells into the United States, the first to produce a CEC-approved course for the fitness industry, the first to introduce kettlebell training in a fitness industry trade show, first to conduct and publish the first ever English-language study on kettlebell training in a peer-reviewed journal, and much more. They have produced two industry conventions (http://www.kbcconvention.com) and have trained over 4,000 instructors thus far. KBC was responsible for bringing kb’s to Equinox and has since gone on to work with Crunch, TSI, Life Time Fitness, New York Health and Racquet, and many other fitness facilities nationwide. All courses are CEC-approved by ACE, NASM, NSCA, AFAA, NCSF, NFPT, BOC, and many others.

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David Ganulin-CEO

Myrna Brady-Director of Marketing & Operations
KettleBell Concepts
(800) 876-6090 725

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