Rockville, MD (PRWEB) June 29, 2011
For the seventh straight year, Child Life Council is teaming with The Walt Disney Company through the Disney Hospital Care Package Program. The care packages, sent to facilities with 25 or more pediatric beds, provide comfort and a sense of normalcy for hospitalized children and their families. Hospital child life specialists utilize the care packages to help the children and families in their care.
“Child life specialists strive to ensure life remains as normal as possible for children in the hospital, and one of the primary ways they do this is by providing opportunities for play,” said Dennis Reynolds, CLC Executive Director. “With the help of Disney Care Packages, specialists enhance coping, promote normal development, and instill a sense of fun in young patients, despite often very challenging circumstances.”
The 2011 Disney Care Packages include items from The Walt Disney Studios Home Entertainment and Disney Stores, including Disney DVDs, sleepwear, blankets, toys and games. For the first time, this year’s care package also includes membership cards for Club Penguin (clubpenguin.com), Disney’s award-winning virtual world where children can have fun, play games, and interact.
Disney has a long tradition of supporting children’s hospitals around the world. A separate Disney Care Package program in Europe benefits 90 children’s hospitals and children’s hospices.
“Disney champions the happiness and well-being of kids and families,” said Kevin Callahan, VP Disney Corporate Citizenship, Community Engagement. “If we can make a hospital stay a bit brighter for any child, Disney is ready to reach out.”
Child Life Council provides child life specialists with professional development programs and resources. CLC coordinates with Disney to determine the most desirable products for a hospital’s pediatric environment.
About the Child Life Council
The Child Life Council is the leading membership association for child life specialists, a group of professionals dedicated to supporting children and families in health care settings and other challenging environments. CLC’s membership is composed of more than 4,500 individuals representing approximately 600 organizations worldwide. CLC organizes professional development opportunities for child life specialists, and facilitates the exchange of knowledge and resources through face-to-face networking and online learning communities. To learn more about Child Life Council and the child life profession, please visit our website at http://www.childlife.org.
Disney Corporate Citizenship
Disney Corporate Citizenship focuses on three key principles: act and create in an ethical manner; champion the happiness and well-being of kids and families; and inspire those around us to make a lasting, positive change in the world. Being a good corporate citizen is a time-honored Disney tradition. We strive to support that goal through quality entertainment, strategic philanthropy, environmental conservation, respectful workplaces, and community engagement. For more information, please visit: Disney.com/citizenship2010.