Pulse Group Partners with MSB Executive to Create the Perfect Team Mix

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Pulse Group (http://www.pulsegroup.com), the award winning Islington based integrated marketing agency, recently worked with communications specialist MSB Executive (http://www.msbexecutive.com) to create a team-building day with a twist.

Creating the Perfect Team Mix. MSB Executive devised an activity day that saw 30 members of the Pulse Group meeting offsite in one of Islington’s most famous bars - The Old Queen’s Head.

Surrounded by the faded grandeur of the Victorian Living Room the Pulse team were taken through a series of team-working exercises with the analogy that making a great team requires different types of people and skill, in much the same way that making a great tasting cocktail requires different ingredients and a good bartender.

The Pulse group were then treated to an intimate cocktail training session by celebrated bartender consultant Kevin Armstrong of Soulshakers. The group then split into sub teams who were challenged to create two new cocktails, one alcoholic and one non. The teams had to work fast to be able to create, name and present their work, which culminated in a judging session by Kevin and the MSB Executive team. The wrap up highlighted the learning from the session and gave practical advice to take back to daily working life.

Mike Spicer, MD of Pulse London said ‘ I was keen to both introduce our newest recruits into our team as soon as possible and invest in my existing colleagues. In busy times it is important to remember that clients buy a combination of both creativity and people, so spending some time on our employees is critical to our success. We handle a number of successful global drinks brands so the cocktail angle was also an opportunity to further our knowledge in that world. MSB Executive’s course was enjoyed by all my team’.

Martyn Barmby, founder of MSB Executive said ‘MSB Executive holds the opinion that training should be engaging and memorable for it to make a lasting difference to our client’s business. We very much enjoyed working on this bespoke training for Pulse group and were impressed by their enthusiasm’.

About MSB Executive
MSB Executive believes that communication is the bridge between talent and success. MSB Executive works with a diverse range of corporate, public sector and not for profit companies helping them to overcome barriers to effective internal or external communications and allowing them to deliver their full potential.


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Lois Ireson
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