Usablenet Platform Receives Awards for Mobile and Social Channel Innovation

Share Article

Macy's Mobile and JCPenney Facebook, Powered by Usablenet, Win Retail TouchPoints Channel Innovation Awards for 2011

News Image
As consumers increasingly engage with brands on multiple screens beyond the traditional desktop website, we will continue to deliver innovative solutions for brands to reach their customers on smartphones, tablets, social media, and beyond.

Usablenet, a global technology leader for mobile and multichannel customer engagement, today announced that its technology platform powers two of the retail innovators recognized in the 2011 Retail TouchPoints Channel Innovation Awards. The Usablenet platform is the technology solution behind both Macy’s mobile site, which won in the Mobile Commerce category, and JCPenney’s Facebook shopping application, which won in the Social Commerce category.

“Usablenet continues to deliver best-in-class mobile and multichannel solutions for over 300 clients,” said Usablenet CEO Nick Taylor. “As consumers increasingly engage with brands on multiple screens beyond the traditional desktop website, we will continue to deliver innovative solutions for brands to reach their customers on smartphones, tablets, social media, and beyond.”

Usablenet was recently named the number one mobile commerce platform by ABI Research and has also been selected by Fast Company magazine as one of the top 10 Most Innovative companies in mobile for 2011. Usablenet is the multichannel partner for companies across the retail, travel, healthcare, energy, and other sectors including Amtrak, American Airlines, ASOS, Estée Lauder, FedEx, Hilton, JCPenney, JetBlue, Marks & Spencer and Sprint, among many others. In addition to the mobile Web, Usablenet extends the full functionality of websites to mobile applications, tablets, Facebook, in-store kiosks, and assistive interfaces.

A complimentary copy of the 2011 Channel Innovation Awards Report is available to view here.

About Usablenet
Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 20% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms – with minimal impact to the client's IT resources. Usablenet customers include Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Calderone
LaunchSquad for Usablenet
(212) 564-3665
Email >
Visit website