Rights to The Watchman’s Rattle Awarded to Japanese Publisher, Hara Shobo

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On the heels of signing contracts with major publishers in China, the United Kingdom, Korea, Germany, Brazil, Romania and other countries, Rebecca Costa, author of The Watchman’s Rattle: Thinking Our Way Out Of Extinction announced today the book will be translated and published in Japan by Hara Shobo Publishing Co.

On the heels of signing contracts with major publishers in China, the United Kingdom, Korea, Germany, Brazil, Romania and other countries, Rebecca Costa, author of The Watchman’s Rattle: Thinking Our Way Out Of Extinction announced today the book will be translated and published in Japan by Hara Shobo Publishing Co. Following competitive bids from many of Japan’s largest publishers, Hara Shobo proposed the most aggressive marketing campaign. Hara Shobo’s track record of making American history, science, education and reference books bestsellers in Japan was also cited as a key deciding factor. Hara Shobo has been a premiere publisher in Japan since 1949.

“From the very beginning I felt that Hara Shobo understood the game-changing potential of the book – particularly given the recent events in Fukushima. I am very excited to welcome them as our Japanese partner,” said Costa.

Since its release in 2010, The Watchman’s Rattle was recognized as one of the top science books of the year by the Library Journal and one of the top “green” books by ABC News affiliates. World-acclaimed naturalist and author, Edward O. Wilson, contributed the foreword for the U. S. version of the book, released by Vanguard Press (Perseus Books Group). For the European version, adventurist and founder of the Virgin Companies, Sir Richard Branson, provided a rare introduction. To date, The Watchman’s Rattle has received endorsements from hundreds of celebrities and experts ranging from Donald Trump, Tina Brown, and Dr. James Watson to Trudie Styler, Senator Bill Bradley, Temple Grandin and Larry King.

According to Costa, in addition to the book’s cross-cultural appeal, the subject of complexity and gridlock has also hit a nerve in the mainstream media. In concert with the release of The Watchman’s Rattle, the author began hosting a weekly radio talk show called The Costa Report. The program has quickly become one of the fastest growing talk shows on the west coast with over 1.7 million listeners. In a recent interview, Costa revealed that she has also been offered a weekly television program and has entered into discussions with one of the largest documentary production companies in the U. S. regarding a documentary film.

“I don’t think any first-time author prepares themselves for this kind of reception. Having grown up watching Carl Sagan on television and reading National Geographic, I didn’t know how unusual it is for a science book to sell more than five copies. In fact, one of the nicest compliments I received was from someone who came to a book signing. He said ‘You’re doing for evolution what Carl Sagan did for space – helping us see why it matters.’ That made the last seven years feel worthwhile,” said Costa.

About Rebecca D. Costa: http://www.rebeccacosta.com

Rebecca Costa is a sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa examines “the big picture”– tracing everything from terrorism, crime on Wall Street, epidemic obesity and upheaval in the Middle East to evolutionary imperatives. Retiring at the zenith of her executive career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: Thinking Our Way Out of Extinction. The success of Costa’s book led to a weekly radio program in 2010 called The Costa Report. A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1997 to J. Walter Thompson), Costa developed an extensive track record of introducing new technologies. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation, Seibel Systems, 3M, Amdahl, and General Electric Corporation.

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