Rising Food Prices Drive Up Average Cost of Fourth of July Cookouts, According to Special BIGinsight(TM) Analysis

Over 8,000 American consumers participated in the National Retail Federation/BIGresearch® Independence Day Survey, collected from 6/1/11 to 6/8/11. Analysis shows that the average cost of a cookout is up 12% from last year to $61.16.

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Consumers are looking forward to celebrating the Fourth of July with family and friends, but they probably won’t be happy about having to spend more on groceries for a quintessential American holiday.

Columbus, OH (PRWEB) June 28, 2011

According to the annual National Retail Federation/ BIGresearch® Independence Day survey, 64.4% of Americans plan to celebrate July 4th with a cookout. And a special BIGinsight analysis shows that consumers’ wallets will likely feel a bit lighter than they did last year after they make their grocery purchases for the holiday.

It’s estimated that an average cookout will cost Americans $61.16 this year, up 12% from $54.62 in 2010. With 38 million cookouts nationwide expected, consumers are projected to spend a total of $2.3 billion on food for the holiday cookout, based on a shopping list of cookout staples.

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“Consumers are looking forward to celebrating the Fourth of July with family and friends, but they probably won’t be happy about having to spend more on groceries for a quintessential American holiday,” says Pam Goodfellow, Consumer Insights Director, BIGresearch. “Rising food costs are forcing consumers to spend more on the necessities and in turn, pressuring them to make more practical purchases in areas such as apparel, dining out and vacations.”

About BIGinsight.com™
The BIGinsight.com™ service is a consumer-centric information portal provided by Prosper Business Development. The portal provides the latest insights using fresh data from multiple sources including BIGresearch®, ProsperChina™ and the Federal Government. As a comprehensive source of information, BIGinsight.com represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. Visit http://www.BIGinsight.com today.

Contact:
Chrissy Wissinger
614-846-0146
info(at)BIGinsight(dot)com

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