Business-to-Institution: Optimizing the Value of the Purpose-Driven Industry

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Multi Service and MCH Strategic Data to present free webinar on creating profitable business relationships within the .org, .gov and .edu markets.

Multi Service, a transaction management company specializing in custom billing and payment programs, and MCH Strategic Data, a leading compiler of business-to-institution (B2i) databases and mailing lists, will host a free 60-minute webinar on Wednesday, July 27, 2011. The webinar will discuss optimizing business value in the B2i market. Mark O’Connell, president of Multi Service, and Peter Long, CEO of MCH Strategic Data will co-present the webinar.

Institutions – i.e. the .org, .gov and .edu segments – total more than 2 million in the United States. They include healthcare facilities, places of worship, educational organizations, government entities, and other non-profits. The intricacies of funding, budgeting and accounting practices among institutions, however, can leave suppliers in the red with what should be a profitable and growing market opportunity.

“This webinar will provide a whole new insight into the B2i market,” said, Mr. Long. “This often overlooked market makes up one-third of the U.S. gross domestic product. MCH Strategic Data will explain the complex B2i market and show ways on how to reach the real decision maker.”

Attendees will learn how to adapt their marketing efforts, the way they conduct business, and the manner in which they handle billing and payments to work with institutions and leverage those relationships for business growth.

Mark O’Connell, President of Multi Service commented, “Making a sale to a government agency or not-for-profit organization is only half the battle. We’ve seen companies that averaged 75-day A/R cycles on transactions with the government against a 30-day industry standard. The business costs tied to that 45-day difference – opportunity costs, collections and other administrative expenses – can be avoided when you understand the complexities of institutional procurement and accounting policies.”

If you would like to register to attend this free webinar, please visit

About Multi Service
Multi Service is a global transaction management company specializing in billing and payment systems. Founded in 1978, the company provides specialized credit card services to fleet, commercial and government clientele, including the United States Government. The company has offices in the United States, Mexico, the Netherlands and Australia. For more information visit

About MCH Strategic Data
MCH Strategic Data (, founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than 5 million K-12 educators. The company’s business-to-institution focus also includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH has offices in Sweet Springs, Kansas City, Chicago, Denver, and Connecticut.

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Patricia Waguespack
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