"Essentials of Online Marketing" Gives Small Business Owners Tools to Ask the Right Questions About Online Marketing

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Concise guide provides language and information about online marketing to help offline business owners gain the confidence and knowledge they'll need to hire expert partners and consultants -- and to take their online marketing to the next level

Essentials of Online Marketing - SMN Hosted White Paper

Essentials of Online Marketing

For most small business owners -- especially those involved with an offline, brick and mortar presence -- online marketing can be like learning a new language. SEO, PPC, SEM -- the acronyms alone can be overwhelming.

Throw in some technical jargon from the web developers and designers and the entire process becomes daunting.

It's no wonder some small local businesses shy away from online marketing partners or agencies. It's hard to ask for help when you don't know where to start.

"Essentials of Online Marketing: A Primer for Brick-and-Mortar Business Owners" offers a concise and easy-to-follow guide that will help small business owners get a handle on where they need help.

Trying to learn more about SEO or keyword research so you can hire a consultant? Want to understand how Google Maps work -- before you speak with your web designer? This guide offers just enough of the basics so that a local, offline business owner can ask informed, intelligent questions of a potential partner or agency.

Written by marketing experts Erika Potter, Matt Holyoak, and Andy Sherwin, this whitepaper is free and can be downloaded at Search Marketing Now.

Sponsored by OrangeSoda

Founded in 2006, OrangeSoda Inc. is an online marketing company that provides search engine marketing solutions to help local professional businesses find new customers. OrangeSoda’s product and service offerings include paid search campaign management, search engine optimization, local Maps optimization, web analytics, and absolutely no beverages. For more information, visit http://www.orangesoda.com.

About Search Marketing Now and Third Door Media

Search Marketing Now Hosted White Papers are among the marketing services and resources offered by Search Marketing Now, a division of Third Door Media. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Claire Schoen
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