I can't imagine a greater place to introduce this product than here at the World Tea Expo. We've been able to get Brewlux directly into the hands of tea drinkers from all across the world, and the response has been overwhelming.
Boulder, CO (PRWEB) June 30, 2011
The Tea Spot announces exclusive distribution and launch of the Brewlux filter for loose tea to-go. Designed to fit standard 16 oz disposable hot drink cups, Brewlux is the premium alternative to the tea bag for carry-out tea service. This rigid loose leaf tea filter allows tea leaves ample room to expand, releasing their full flavor and aroma potential. Made with renewable corn, Brewlux is biodegradable, sustainable, and U.S. patent pending. Brewlux was awarded “Best New Product” in the innovation category at the 2010 World Tea Expo.
When paired with a biodegradable cup and lid, loose tea beverages made with Brewlux are 100% compostable, making the entire system environmentally sustainable. The selection of corn-based resin for this product was based on research sponsored by the U.S. Department of Agriculture (USDA), completed earlier this year. The research included a streamlined life cycle assessment comparing compostable and non-compostable material options. Consumer research conducted as part of the USDA Small Business Innovation Research grant showed that consumers are willing to pay a premium for Brewlux over bagged tea.
Samples of the Brewlux to-go filter were made available to attendees of the World Tea Expo in Las Vegas last week. The Tea Spot’s CEO, Maria Uspenski, was thrilled with the response. "I can't imagine a greater place to introduce this product than here at the World Tea Expo. We've been able to get Brewlux directly into the hands of tea drinkers from all across the world, and the response has been overwhelming,” she said.
ABOUT THE TEA SPOT, INC. The Tea Spot is a certified woman-owned and operated business producing proprietary products for loose-leaf tea. Patented tea serving and steeping products are marketed under the Steepware(R) trademark. They also offer a line of signature tea blends as well as single-estate, organic, and Fair Trade Certified(TM) leaf teas. Based in Boulder, Colorado, the company was founded in 2004 by Maria Uspenski, a cancer survivor drawn to the health benefits of leaf tea during her recovery. She set forth to modernize the loose-leaf tea experience, making it an everyday luxury. Her message is simple and powerful: tea in its freshest form renders incredible flavor, unmatched health benefits, and is eco-friendly. The company ensures that its products uphold clean, sustainable and fair manufacturing standards. The Tea Spot’s model of social entrepreneurship incorporates a culture of giving as it grows: Ten percent of every sale made is donated in-kind to cancer and community wellness programs. Learn more at http://brewlux.com or media(at)theteaspot(dot)com.
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