New Media Strategies Named Social Media Agency of Record for Special Olympics World Summer Games Athens 2011

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Special Olympics Chair and CEO Shriver Touts "Invaluable Partnership"

New Media Strategies (NMS), the pioneering and largest social media marketing agency, today announced that it will serve as the Social Media Agency of Record for the Special Olympics World Summer Games Athens 2011.

"New Media Strategies has been an invaluable partner to the Special Olympics over the years, helping us establish a leadership position in social media in support of many of our key initiatives," said Special Olympics Chairman and CEO Timothy P. Shriver. "From supporting our campaign to end the R-word, to honoring the legacy of my mother and Special Olympics founder, Eunice Kennedy Shriver through online petitions pledging acts of kindness, to this month’s coverage of our World Games, New Media Strategies amplifies our ability to connect the world to the inspiring stories of our athletes across social media channels."

New Media Strategies will be covering the games from the Change Thru Sport website ( as well as on Twitter and other social networks. Coverage will focus on the sports achievements of the athletes, and provide unique and inspiring stories, interviews, and other features surrounding the games. New Media Strategies' efforts on behalf of the Special Olympics will be led by one of the most respected thought leaders in Sports Social Media, Patrick Wixted. Nearly 7,000 athletes from 180 countries will converge on the Athens, Greece for what is the biggest international, multi-sport event in the world in 2011. The Games not only serve as spirited competition amongst talented athletes, but a vehicle for positive change and unity among all people.

"Special Olympics International is one of our most treasured clients," said New Media Strategies Vice President Jack Macleod. "It started through one personal connection to the cause, and has become personal to our entire agency. New Media Strategies is both humbled and honored to apply our expertise in social media to spread the word about the important mission and message of the Special Olympics."

For more information, visit and, or follow the conversation on Twitter using #Athens2011. For even more ways to follow the Special Olympics Summer World Games Athens 2011, reference this one sheet:

About New Media Strategies
New Media Strategies has a record unmatched by any other firm: more than 1,800 social media marketing campaigns for 80 different industries; unparalleled experience giving clients a distinct competitive advantage in the marketplace. Founded in 1999 by former pollster Pete Snyder, named one of the Best Bosses in America by Fortune Small Business, New Media Strategies has played a leading role in defining social media marketing, metrics and best practices. With more than 120 full time employees, NMS' core competencies include social media marketing, corporate blogger engagement, brand protection, issue advocacy, online intelligence, and organizational training. NMS specializes in many verticals including entertainment, health and beauty, sports, automotive, consumer packaged goods, retail, travel, technology, and public affairs. Based in Arlington, Virginia, New Media Strategies has been heralded as a "pioneer in consumer communications" by the Washington Post. NMS' influence on the industry has even changed the jargon of Web 2.0 according to Wired Magazine. New Media Strategies was acquired by Meredith Corporation in 2007 and operates within Meredith Integrated Marketing (MIM), the company's full-service direct and digital marketing agency. To learn more, visit

About Special Olympics International
Special Olympics is an international organization that changes lives by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more nearly 3.5 million athletes in over 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Special Olympics now takes place every day, changing the lives of people with intellectual disabilities in places like China and from regions like the Middle East to the community playgrounds and ball fields in every small neighborhood’s backyard. Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. Visit Special Olympics at

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Brian Gluckman
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