Ensighten Eliminates Vendor Lock-in Revolutionary Tag Management System Frees Clients to Evaluate New Technologies

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For years, online marketing and web analytics vendors have had monopoly-like power over their clients, due to the challenges of implementing new tag based technologies. Ensighten's revolutionary Tag Mangement System eliminates vendor lock-in, giving enterprises newfound flexibility to try out new technologies, run very low-cost proof on concepts, cost-efficiently switch vendors and see up to hundreds of thousands of dollars in savings on vendor related investments.

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We have seen savings range from 5% on the low end, all the way up to 100% when clients are free to take advantage of emerging technologies. This can amount to tens or hundreds of thousands of dollars in a large enterprise,” says Ensighten CEO Josh Manion.

For years, online marketing and web analytics vendors have had monopoly-like power over their clients. Due to the challenges of implementing new tag based technologies, companies often remain loyal to their vendor—even when business relationships are less than ideal. This is because they’ve already invested so much time and money in deployment and integration into their websites, they cannot justify switching providers or upgrading to newer technology. Ensighten’s Tag Management System eliminates vendor lock-in, giving enterprises the newfound flexibility to try out new technologies, run very low-cost proof of concepts and cost-efficiently switch vendors as their needs change.

Deploying and evaluating new technologies is one of the most common use cases for Ensighten customers. The net result is that Ensighten clients experience significant savings within their budget for all tag-dependent tools due to reduced deployment, lock-in and switching costs.

“We have seen savings range from 5% on the low end, all the way up to 100% when clients are free to take advantage of emerging technologies. This can amount to tens or hundreds of thousands of dollars in a large enterprise,” says Ensighten CEO Josh Manion.

Tags are invisible, script-based lines of code placed in the HTML of a website. They track data about website pages and visitors, and relay that information to a vendor to be gathered and analyzed. Manually deploying these tags is extremely time consuming and expensive. Ensighten slashes deployment time to minutes instead of months.

Ensighten presents a paradigm shift for the industry. “The emergence of tag management system vendors like Ensighten creates a whole new set of opportunities,” says Eric T. Peterson, Senior Partner at Web Analytics Demystified. “Our clients leveraging tag management are appreciating a new level of agility in the measurement process, improved vendor relationships and by-and-large better overall value from their digital measurement and marketing investments.”

About Ensighten
Established in 2009, Ensighten solves the complexities of vendor and analytics tagging. Using patent-pending technology that can often be implemented with a single line of code, Ensighten enables superior data clarity and tracking of online behavior, extends functionality of vendor tools, reduces vendor switching costs, improves site performance, and virtually eliminates requirements for tagging-related IT, agency and vendor resources. With Ensighten, IT departments and web analytics specialists can manage updates and customize or remove tags on their own in any environment. ensighten.com

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Julie Baron

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