Bringing together social and email is a necessary next step toward increasing the ROI of email marketing campaigns.
Chicago, IL (PRWEB) June 29, 2011
ReachMail, a Chicago-based email marketing service provider, is broadening their offering to include social media sharing features. Marketers now have the option to automatically post email content to their Facebook and Twitter pages each time a new email campaign is distributed. In addition to the standard email metrics, ReachMail will also provide reports with analytics on how many individuals shared email content via social channels.
ReachMail’s option to directly link e-newsletters and other promotions to various social media channels simplifies the communications process and increases viral reach, all while providing metrics to measure the overall success. With ReachMail’s social media integration, cross-channel marketing tactics are applicable to even the smallest of businesses.
“Bringing together social and email is a necessary next step toward increasing the ROI of email marketing campaigns,” said John Murphy, President of ReachMail. “Marketers are able to extend the reach of their email campaigns by communicating through multiple channels, increasing the chances of hitting consumers where they prefer to engage with an organization. This also facilitates social sharing among non-email subscribers, which is extremely valuable for increasing the effectiveness of the direct email campaign.”
The Park Ridge Historical Society, a current ReachMail customer, has already begun to use the social media sharing features: “We can now share announcements and news with all of our members instantly and more efficiently,” said associate Tim Timmer. “It no longer matters what their communication preference is because the social media integration helps us maximize our outreach efforts across various channels, and we can measure the results of our email content beyond simple open rates.”
To find out more about ReachMail’s social media integration features, visit http://www.reachmail.com.
ReachMail provides a powerful, web-based method of creating, deploying and measuring email marketing campaigns. ReachMail leads the industry in email deliverability by including all deliverability tools with every ReachMail account at no extra charge. ReachMail customers enjoy the benefits of their own custom IP address, deliverability monitoring, blacklist alerts and whitelisting with all major ISPs.