The Savings Bank Life Insurance Company of Massachusetts (SBLI) Adds Life Insurance Forms to Laser App Library in Response to Overwhelming Agent Demand

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Laser App Software, the leading provider of automated financial forms filling and management software for the securities and insurance industries, today announced that The Savings Bank Life Insurance Company of Massachusetts (SBLI), has responded to agent requests by making its forms available on the Laser App system. By joining the Laser App library of over 25,000 forms, SBLI stands to deepen relationships with top performing agents and expand its life insurance business.

Laser App Software, the leading provider of automated financial forms filling and management software for the securities and insurance industries, today announced that The Savings Bank Life Insurance Company of Massachusetts (SBLI), has responded to agent requests by making its forms available on the Laser App system. By joining the Laser App library of over 25,000 forms, SBLI stands to deepen relationships with top performing agents and expand its life insurance business.

By adding its forms to the Laser App library, SBLI will be able to simplify the account opening process for agents, decrease the time it takes to auto-populate fields on applications and make information retrieval from CRM systems much easier. Laser App’s software will help SBLI streamline the life insurance forms filling process for agents selling its insurance products with key features such as the form group editor, which manually creates ready-made form bundles for reoccurring SBLI application packages.

Maura Reilly, Business Integration Manager, SBLI, commented, “We had a number of requests from our agents, BGAs and broker dealers to get our forms on to the Laser App system. We tremendously value our relationships with each of these groups, so adding our forms to Laser App’s library was a way for us to support them as they do us by selling our products.”

Robert Powell, vice president of sales & marketing at Laser App, commented, “A lot of insurance companies only look as far as the BGA when assessing needs and making business decisions. In contrast, SBLI considers the needs of the agent, which is forward-thinking and incredibly commendable. We’re excited to be able to offer, in response to popular demand, SBLI’s life insurance forms to agents who are already using the Laser App system and to future users as Laser App continues to expand into the insurance space.”

Laser App maintains a library of forms for the securities and insurance industries and is constantly adding to this database with new and updated forms. The Laser App library currently houses 25,630 forms and continues to develop relationships with new carriers to make their forms available on a user-friendly platform that auto-populates them directly from a CRM system to streamline heavy paperwork process while reducing Not in Good Order (NIGO) rates.

About Laser App Software
Laser App Software creates agent friendly solutions that combine state-of-the-art forms filling technology with our massive library of industry related forms. Forms are maintained by Laser App so agents can focus on their clients, rather than filling out paperwork. Designed for the top producing agent, the Laser App library contains current forms for insurance, annuities and securities, supporting agents in all of their business lines. Founded in 1995, Laser App pioneered forms filling for top producers and engineered methods to reduce Not in Good Order paperwork by up to 90%. For more information on Laser App, visit http://www.laserapp.com.

About SBLI
Founded in 1907 by U.S. Supreme Court Justice Louis D. Brandeis, SBLI has protected hundreds of thousands of families with affordable, dependable life insurance. The Company is currently licensed in 45 states and the District of Columbia, and has consistently earned an A+ (Superior) rating from A.M. Best for financial strength. For more information, visit http://www.sbli.com or call 1-888-GET-SBLI.

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Steph Johnson/Diana Kearns
Aspectus PR for Laser App
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