Blekko, Foodily Partner to Clean Up Recipe Search on the Web

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Foodily Community of Cooks and Food Lovers to Curate Recipe Slashtag to Weed Out Spam and Bring Highest Quality Content to Top of Search Results

Blekko, the new search engine that is using human curation to eliminate spam from search results, announced today its partnership with Foodily, the world’s largest social recipe network, to curate search results for recipes; a cluttered and spam rich environment on most search engines.

Blekko has tapped Foodily’s trusted online community to edit and maintain its recipe-related slashtags, curating the most relevant recipe search verticals. Foodily brings together recipes from across the Web, allowing users to compare any recipe and find what their friends like.

“Search has always been a personal experience but the escalating amount of spam on the Web is driving search to become social, where communities and groups of friends can help call out the best of results,” said Rich Skrenta, CEO of blekko. “Foodily’s trusted community of cooks and food lovers will be a tremendous resource to blekko searchers.”

Slashtags -- the magic behind blekko’s search -- are curated sets of web sites organized around a particular topic as broad as health, money, and autos, and as narrow as gluten-free, college football, and the Grateful Dead. Since launching in November, blekko users have created more than 110,000 slashtags, indicating that the search market is thirsty for innovation.

“Foodily’s mission is to help everyone find the food they want and love, and share it with their social circle. We’re excited to play a role in helping blekko searchers find great resources on food, cooking and recipes,” said Andrea Cutright, CEO of Foodily. “The Foodily community is rising to the challenge of bringing the best recipe content to the top, so we can all enjoy quickly finding that next great meal.”

Blekko has promised to create a new kind of search experience that would enlist human editors in its effort to eliminate spam and personalize search. Since then, the company has taken dramatic steps to clean up the swampy web. Recently, blekko announced the release of a major update that for the first time utilizes millions of social cues and human edits from over 100,000 user created slashtags, to put the best content at the top of search results. This update includes a new relevance model for ranking sites and an expanded index.

About Blekko
Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 25 employees, including former Google and Yahoo! Search engineers.

About Foodily
Foodily empowers people to make fully informed decisions about the foods they eat. Through its comprehensive social recipe network, influenced by friends, people can find and share the food they love online. Based in San Mateo, CA, Foodily is driven by a team of seasoned, food-passionate search, linguistic and consumer product experts. The company is backed by leading venture capital firm Index Ventures. Visit http://www.foodily.com and get cooking!

Contact
Sarah Prejean for blekko, blekko(at)sutherlandgold(dot)com, (415) 608-4043

Laura Goldberg for Foodily, lauragoldberg(at)gmail(dot)com, (347) 683-1859

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Sarah Prejean
SutherlandGold for Blekko
415-608-4043
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