Centennial Macchu Pisco Sour Competition Lands in California to Celebrate the 100th Anniversary of the Re-Discovery of Machu Picchu

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Macch Pisco LLC and the Consulate General of Peru in San Francisco and Los Angeles are launching their search for the "Centennial Macchu Pisco Sour to commemorate the re-discovery of Machu Picchu by American archeologist Hiram Bingham.

An inspiration of Machu Picchu's Liquid Incarnation

Toasting this 100th anniversary is our way to allow the public to discover Peru's national treasures: Machu Picchu and Pisco. Ricardo Romero, Peru's Trade Representative to the US.

On July 5, 2011 Macchu Pisco LLC arrives in San Francisco at the Fairmont Hotel to host the nationwide search for America's top mixologists and then will travel to the SLS Hotel at Beverly Hills on July 6, 2011 to round off their tour of California (http://www.macchupisco.com). The Centennial Macchu Pisco Sour competition hopes to find the ultimate liquid incarnation of Machu Picchu to toast not only its unearthing but also the rich Inca heritage surrounding this 7th New Wonder of the World.

Since this goes beyond a straight forward cocktail competition and is a cultural celebration, the winners of the San Francisco and Los Angeles leg of the competition will be flown to Lima, Peru this Fall where they will meet up with all other winners from the US to battle it out and get a taste of Peruvian culture. The grand-prize winning cocktail will be crowned the official "Centennial Macchu Pisco Sour" and its creator will win a trip to Cusco where he/she will stay at the 5-star El Monasterio Hotel, continuing to Machu Picchu itself via the famed Hiram Bingham train that is part of the historic line of Orient-Express trains (http://www.orient-express.com/collection/trains/hiram_bingham.jsp).

Company founder, Melanie Asher, highlighted, "While we toast to one Peruvian treasure being re-discovered by an American, likewise Peruvian Pisco is being put on the map thanks to American bartenders who embody Hiram Bingham's spirit of adventure." And, it will be not only the participating mixologists' adventure but also their creativity that will be tested when they concoct variations on the iconic national cocktail of Peru, the Pisco Sour.

While Pisco has been called the fastest growing spirit category in the country, the participants of this competition are trailblazers who embraced Macchu Pisco long before the category gained this standing. Macchu Pisco entered the US market 5 years ago and is today one of the top exporters of Pisco due in large part to their success in national competitions, most recently the Ultimate Cocktail Challenge where it was awarded a 95-point score and deemed the "Extraordinary" choice for making classic Pisco cocktails (http://www.ultimate-beverage.com/wine_reviews/cocktails-results).

Nicoloas Roncagiolo, Consul General of Peru in San Francisco, remarked on the importance of the competition traveling to California. "San Francisco was the first home that Pisco found in North America so this competition celebrates not only Machu Picchu but also the resurgence of Pisco in the US with San Francisco as its epicenter."

Lizzie Asher, President of Macchu Pisco LLC, concluded, "We are so thrilled by the generosity of the California hospitality industry and how it has opened its doors to host this once-in-a-lifetime celebration, from the hotels hosting the competitions, to the mixologists applying their talents to our Macchu Pisco to the restaurants and bars participating... this has truly shown that California is leading the way in the Pisco revolution in the US." To get a taste of the exotic cocktails, the Fairmont Hotel and the SLS Hotel at Beverly Hills are inviting Pisco enthusiasts from 2-4 pm on July 5th and July 6th respectively. For the month of July, all venues represented at the competition will be showcasing their mixologists concoctions so for those who may not be able to travel to Peru, Peru's magic will be found near them in San Francisco and Los Angeles.

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Melanie Asher