Santa Barbara, CA (PRWEB) June 30, 2011
Greenopia updated its comprehensive rating of the environmental impact of 13 of some of the largest beer companies in the world. New Belgium Brewery took top honors for the 3rd straight year, receiving 4 out of a 4 possible green leafs. Eel River and Bison Brewery were the next greenest, both receiving 3 Greenopia leafs.
Major Beer companies Molson-Coors, SABMiller, Anheuser Busch, Heineken, Modelo all received 1 Greenopia leaf. Foster’s, Sierra Nevada, and Kirin received 2 Greenopia leafs, respectively.
One of the oldest beverages in the world, beer has only recently been getting attention for its environmental impact, which varies depending on the resource efficiency of the brewery and the ingredients used. Concerns include the fact that beer production often requires 5-7 liters of water for every liter of beer and its key ingredients are often difficult to obtain through organic means. Some beer companies, like Eel River, Bison Brewery, and New Belgium Brewery, have taken significant steps to decrease their overall environmental impact.
“New Belgium has done a tremendous job greening its operations,” said Gay Browne, Founder of Greenopia. “They were the only company that had made significant progress in all of our criteria. We are honored to call them the greenest beer company for the third straight year.”
Greenopia used a comprehensive set of criteria to determine the beer company ratings. Data was collected from the companies themselves pertaining to the growing practices of the barley, malt and hops, transportation of the beer, brewery production efficiencies, and attributes of the beer packaging. Weights were set based off the relative life cycle impacts of each criterion during beer production.
“Although beer companies have been very progressive in reducing their water consumption rates and carbon footprints, we find it surprising that few beer companies have taken great strides to substantially improve their packaging,” said Doug Mazeffa, Research Director of Greenopia. “We hope to see beer companies become as progressive as other beverage companies especially considering that the packaging is oftentimes about a third of beer’s total environmental impact.”
Greenopia employs its award-winning eco-analysis method to deliver actionable green assessments to the rapidly growing green consumer market. Green businesses and merchants use Greenopia's targeted marketing methods to effectively reach consumers making greener choices.
About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent rating and ranking of green services and products. Our rankings and ratings are based on our review of publicly available information and reflect our evaluation of such information. To find out more, please visit http://www.greenopia.com.