FHE - Unique and Affordable Home Décor Announces Global Expansion

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Adam Schachter and Jon Levy launched a successful home decor accessories business called The FHE Group and in just 18 months, their complementary business strengths have generated stellar sales for their business, now trading in markets all over the world.

If one person doesn’t like a new product, I can live with that," says Jon. "But when ten people pipe up with their negative reviews, we know it’s time to go back to the drawing board.

Adam Schachter and Jon Levy aren’t brothers, but they very well could be. Childhood friends since they were ten, fellow camp counsellors, backpacking buddies and each with two kids born within days of each other, the coincidences are too many to count. So it comes as no surprise Adam and Jon launched a successful home decor accessories business called The FHE Group, just 18 months ago. Their complementary business strengths have generated stellar sales for their business, now trading in markets all over the world.

Their distribution channels include: Costco Wholesale, The Bay, Home Outfitters, Zellers, HomeSense, Blacks, BINZ and JYSK in Canada; numerous US Retailers and most recently U.K. retailer TK Maxx. FHE has made its way into Costco Mexico and Costco Australia, and there is talk about an upcoming launch in Asia.

Built from the ground up, The FHE Group, or Fresh Home Elements, has grown exponentially over the past year establishing this company as one of the fastest growing new business start-ups in this category. They design, manufacture and distribute everyday, affordable home accessories, such as the beautiful bestselling Tissue Bathmat that retails for only $30. Other products in the FHE line include a two-pack, dual-purpose Foldable Ottoman in a wide range of colours – great for extra seating and storage; the Pet Chateau, a foldable, portable pet house; a wide selection of picture frames available at Black's Photography, and more.

How Partnership has Played a Role in their Global Success

Top Tips to building a successful business:
How have Adam and Jon launched a successful global business in such a short time? The answer, not surprisingly, is a great working relationship. Here are some of their Top Tips to building a successful business with someone who has always been your best friend and is now your business partner.

  •     Both partners must have diverse, yet complementary skill sets and each partner must hold themselves accountable in their respective roles within the organization.
  •     Keep your eyes on the ball. Just like a marriage, disagreements and debates are normal, even welcome. At the end of the day, both partners have to resolve their issues and get back on track, looking at their long-term business goals.
  •     Surround yourself with cranky critics who don’t hold back from providing all the feedback you really don’t want to hear. Negativity brings positive results. “If one person doesn’t like a new product, I can live with that,” says Jon. “But when ten people pipe up with their negative reviews, we know it’s time to go back to the drawing board.”
  •     Look at the Big Picture. “We are always looking two or three moves ahead, just like in chess,” says Adam. “We don’t want to sell only one product line to a retail partner; we want to sell five lines. We don’t want to sell only in Canada; we want to sell on a global scale. This strategy has paid off for us.”
  •     Stay hungry. Once you become content, an amazing amount of opportunities will just pass you by.
  •     Keep your ear to the ground. Valuable communication flows from the bottom up at FHE. We check our egos at the door and listen carefully to our team. The shippers, the sales team and our admin staff share vital information that may lead to our continued success.

Finally, much like a marriage, a lot of the good things fall into place because their relationship is based on trust. Adam and Jon believe this is the key ingredient for two partners, and best friends, to run a successful business.

Adam Schachter and Jon Levy are available for interviews. Please contact Laurie Hall at 416-696-5554 / laurie(at)lucidcommunications to book an interview or for further information.

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Laurie Hall
Flex PR
(416) 696-5554
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