North Jersey PR Firm Offers Market Research Services

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Vision Media Marketing Inc., a full-service public relations and media consulting firm based in North Jersey, today announced it is offering its clients in-house market research services.

...we are proud to now be able to offer market research services to our clients without the need for outside vendors, lowering our costs and allowing us to pass on the savings.

Vision Media Marketing Inc. (VMMI, http://vmmi.net), a full-service public relations and media consulting firm based in North Jersey, today announced it is offering its clients in-house market research services.

The company plans to focus primarily on telephone and internet survey research on behalf of private sector, governmental or political clients. Using a subscription-based web application, it can now create intricate cross tabulations that reveal vital insights used to inform advertising strategy, message development and more.

Paul Swibinski, President of Vision Media Marketing, said, “Data-driven communication is increasingly becoming the norm today. Clients want to see empirical evidence that their communications program is generating results and a good ROI.. With that in mind, we are proud to now be able to offer market research services to our clients without the need for outside vendors, lowering our costs and allowing us to pass on the savings.”

Mr. Swibinski, who founded the firm in 1985, went on to note that the company had previously engaged vendors to provide research services but can now accomplish the same job in-house at a lower cost. Its new capability complements a long history of creating award-winning audio and visual ads and placing them with an in-house media buyer.

The company also encompasses an entirely independent corporate public relations firm specializing in crisis communications, with experience representing government agencies, private-sector clients and labor unions.

Vision Media recently started a new blog, VMMI Policy Perspectives, available at http://vmmi.net/blog, and distributes a quarterly newsletter to clients, colleagues and other interested parties. For more information, please call Philip Swibinski at 201-864-0600 or visit http://vmmi.net.

About Vision Media Marketing
Vision Media Marketing Inc. was incorporated in 1985 by Jean Swibinski and Paul Swibinski, who continue to direct the company. A full-service public relations and media communications firm with a long history of successfully delivering clients’ messages, it specializes in public policy issues and crisis communications. Vision Media helps clients break through today’s cluttered media landscape and makes their voices heard.

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Philip Swibinski