“With Manticore Technology, we were able to exceed all of our goals, while reaching positive ROI in mere weeks,” said David Balzen, CEO of SalesStaff.
Austin, TX (PRWEB) June 30, 2011
Manticore Technology™, the trusted provider of easy-to-use, powerful, marketing automation solutions for managing the marketing funnel, today announced that its customer SalesStaff, a provider of appointment setting and demand generation services for business-to-business technology companies, is a recipient of DemandGen Report’s third annual Sales & Marketing Alignment Awards for 2011.
SalesStaff was selected for their ability to increase sales contacts from web site visitors by utilizing Manticore Technology. By implementing Manticore Technology for their marketing automation, SalesStaff was able to develop a lead nurturing plan for its ideal prospects and track online activities. The company also created a lead scoring model based on demographic characteristics to help its sales team prioritize incoming leads and rank them for follow-up priority. In two months, SalesStaff reached a positive ROI, increased its amount of leads per sales rep by 30-40 each week and saw a 20% increase in web visitors who contacted a sales rep directly.
“SalesStaff needed a way to track prospects’ online activity, score those activities and implement automatic follow-up procedures that would provide prospects with a more personal, one-on-one connection,” said David Balzen, CEO of SalesStaff. “With Manticore Technology, we were able to exceed all of our goals, while reaching positive ROI in mere weeks.”
Winners of the Sales & Marketing Alignment Awards were chosen based on their innovative use of automation technology driving the ability to:
- Significantly increase lead generation metrics
- Eliminate manual and batch-and-blast strategies
- Enhance marketing campaign effectiveness and extend brand outreach
- Better identify and transfer high quality leads
- Build rich prospect databases
- Nurture prospects soundly throughout the pipeline
“By implementing technology that helps connect the efforts of both marketing and sales, the winners of the 2011 DemandGen Report Sales & Marketing Alignment Awards prove how automation can increase internal efficiency and drive company growth with next generation measurement tools and BtoB communication tactics,” said Andrew Gaffney, Editor of DemandGen Report.
A complimentary report of the 2011 Sales & Marketing Alignment Awards Report is available for download at http://c3318006.r6.cf0.rackcdn.com/SMAA-3.pdf.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information, visit http://www.manticoretechnology.com or call 1-866-Manticore.
SalesStaff is a provider of appointment setting and demand generation services for business-to-business technology companies. For more information, visit http://www.prosalesstaff.com.