Market Accents' Principal, Noreen Cesareo said: “The strength of any member-based organisation lies in its ability to establish and maintain a relationship with its members.
London, UK (PRWEB UK) 30 June 2011
In response to growing demand for exclusive professional and lifestyle-based clubs attached to venues that are unique or have historical or cultural heritage, Market Accents has extended its marketing and communications services to new and established organisations that are seeking to grow or find new revenue streams without impacting on their current proposition.
Over the years, Market Accents has been involved with professional networks and private members clubs, gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs.
As Market Accents' Principal, Noreen Cesareo said: “The strength of any member-based organisation lies in its ability to establish and maintain a relationship with its members. Fundamental to any activity, whether it is to recruit or retain members, is for the organisation to understand the prevailing attitudes and to correctly identify its target audience.”
By tapping into current trends for lifestyle experiences and creating matches with the organisation or venue’s culture, Market Accents is able to create profiles and develop programmes that include online and offline communications and targeted activities. The focus is to create long-lasting revenue or to generate footfall when the venue is typically quiet.
Noreen continued: “We have worked with professional and leisure membership organisations and historical venues for a number of years and we know this market well. At a time when revenues are down and memberships are dwindling as a result of perceived value, this is one of the few ways to tap into long term revenue generating markets without devaluing any part of the proposition.”
Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive current memberships or to set up bespoke and targeted private clubs.
For further information, please contact Noreen Cesareo by email at privateclubs(at)marketaccents(dot)com or call on 07787 555651.