Metacafe Grows Advertising Sales Team

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Expansion Supports Increased Advertiser Demand for Premium Video Entertainment and Engaged Young Male Audience

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Metacafe today announced it has hired three new sales people to serve brand marketers across the U.S. and meet growing advertiser demand. With 2011 year-to-date revenues up more than 70 percent over the first half of 2010, Metacafe continues to advance its industry leadership through a unique approach to showcasing exclusive, original and curated premium video content programmed for its audience of highly engaged 18-to-34 year-old males.

New hires include:

  •     Derek Rudd, Vice President of East Coast Sales – based in New York City

Rudd brings more than a decade of experience in developing and delivering innovative content-based, cross-platform advertising solutions for Fortune 1000 brand marketers. He previously worked at IGN as the vice president of sales focused on consumer brands. Additionally, he has held a number of sales leadership positions with prominent media companies such as Double Fusion, Real Networks, and Piczo.

  •     Dana Drazin, East Coast Sales Director – based in New York City

Drazin brings expertise in social media and online video, having held senior sales roles with companies such as, SocialVibe, Gorilla Nation and Specific Media.

  •     Garo Khachatoorian, Regional Sales Manager – based in Los Angeles

Khachatoorian brings expertise in digital media for entertainment and brand marketers, having previously worked for companies such as ScanScout and SAY Media (formerly VideoEgg). Additionally, he has experience as a senior online planner at Mediaedge.

“Metacafe is committed to being a go-to partner for the world’s premium brands that are targeting young male audiences,” said Brent Fraser, vice president of global sales for Metacafe. “Our unique approach to video entertainment is a proven success with viewers and marketers alike, and our highly-skilled new hires will help accelerate our revenue momentum as we enter the second half-of-the-year and gear up for the holiday season.”

About Metacafe – The Video Entertainment Engine
Metacafe is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. Metacafe is the trusted source that keeps millions of viewers plugged into their entertainment passions every day. The company connects marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the Web. Metacafe attracts more than 15 million unique monthly U.S. viewers . The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv. For more information – and millions of entertaining videos – visit


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Kelly Maxwell
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