The MMA marketing landscape is ready for a seismic shift.
Las Vegas, NV (PRWEB) June 30, 2011
Respect Your Universe (OTCBB: RYUN) is excited to announce the formation of a key partnership in the area of brand and product marketing. Invoke Media of New York, Los Angeles and Vancouver will join the RYU team as a strategic partner leveraging vital online and social media spaces.
RYU Director of Marketing Emmanuel Brown says of the partnership: “The MMA marketing landscape is ready for a seismic shift. I believe the partnership with Invoke will allow us to develop and initiate brand strategy that will give RYU a competitive advantage in the MMA apparel space. Our goal is to be a major global brand and this is a major step in that direction.”
Invoke Media, http://www.invokemedia.com
Invoke is a full-service interactive agency, specializing in Web, mobile, and social app development for major brands and agencies. With Invoke’s suite of award-winning products, brand marketers are able to create unparalleled interactive experiences tailored to an increasingly social Internet.
Invoke edged into an extremely competitive market in 2009 after developing the leading social media dashboard, HootSuite, which is now used by Fox Broadcasting, the NBA, the Whitehouse and hundreds of thousands more individuals and companies around the world.
In addition to the success of HootSuite, Invoke enjoyed the mounting popularity of their other award-winning Web-based applications memelabs, Vidrollr and Hitt.it. Collectively, they’ve serviced a slew of national, international and Fortune 500 companies including Wells Fargo, Viacom, PBS, ESPN, State Farm and HISTORY, to name a few. Invoke Media also offers a best-in-class custom development on the Web, mobile, Facebook and other social platforms.
“RYU is entering a crowded market but they have a fantastic product that stands way out amongst the existing 'me too' MMA brands," says Invoke Chief Strategy Officer Dario Meli. "Invoke is very excited to be part of this ground-breaking effort and we look forward to utilizing our years of experience in the digital and social space to help make RYU a screaming success."
About Respect Your Universe, Inc. (OTCBB: RYUN): RYU is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.
Respect Your Universe, Inc.
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