I’m really looking forward to helping to guide Seven’s digital output and all multi-platform strategy and drive the push into the true blend of 360 degree content and build across web, mobile, social and video/connected TV, and future platforms’
London (PRWEB UK) 30 June 2011
Former Managing Director and founder of Big Briefs, Dave will bolster the agency’s online credentials, evolving cross-platform strategies for all clients and growing Seven’s digital business.
Working with the business development and client teams, Dave will create, develop and deliver multi-platform for clients, alongside Content Director Nic MCarthy, Strategy Director Kevin Sutherland and Client Director Jessica Gibson.
Having started his career as a web designer, songwriter and music journalist, Dave progressed to Senior Web Designer at Ministry of Sound before starting his own web solutions company Glitterarty in 1997.
Dave was Head of Music and Mobile at Tiscali from 2002 to 2007, launching Tiscali Showcase (2004), Tiscali Sessions (2006), Tiscali UK Radio (2006) and the new Tiscali Music Downloads store (2006). As a result, Dave led Tiscali’s flagship sponsorship, live Webcast and Sessions from the Carling Weekends: Reading and Leeds as well as the successful multiplatform 02 Wireless activity, which crossed over to Channel 4 TV.
Dave later joined Ingenious Media-owned Tough Cookie in May 2007, as Director of New Media for Whizz Kid Entertainment, and Creative and Technical Director for Tough Cookie, adding his own unique mix of technical and creative flair, and working closely with major global internet broadcasters (Bebo, Myspace, YouTube) to develop and monetise specialised web-only digital video and web build projects. Dave completed Tough Cookie’s pioneering 360-degree approach across productions that included the BBC Electric Proms, BBC Hub Sessions and the JD Sets for Channel 4. As part of Whizz Kid Entertainment, Dave worked across digital for the Baftas (BBC1), the Nokia Green Room (C4), PlayStation Day (PS3), and MSN Xclusives (MSN).
Most recently, Dave was Managing Director of Big Briefs, a digital entertainment solutions company specialising in providing consultancy, design, build and content production services to the broadcast, media and web industries, counting the likes of PlayStation and the UK Government among its clients. The company has been responsible for some of the web’s most progressive online programming in the UK.
Dave consulted on the record-breaking U2/YouTube global webcast from LA for Google/U2/Universal (a record-breaking concert generating 10 million streams); Nokia Treasure Tag for Whizz Kid Ent Digital consultancy, content for AOL Music and TalkTalk in the UK; digital build and strategy projects for Church of England, Mitsubishi, the Diageo Group, and high-profile consumer-facing digital projects with Skype and Samsung.
Dave takes over from former Head of Digital Mike Burgess, now Digital Development Director at Seven. Mike continues to lead the content agency’s push into digital and mobile, positioning Seven as a leader in the digital publishing field.
Mike Burgess, Digital Development Director says: ‘Seven’s digital team has grown quickly and we recognise that as the company expands and the need for multi-platform content strategies increases, the digital team becomes more integrated into the broader business. Dave Castell brings diverse experience in the digital field. His expertise will be an asset to Seven as we explore, identify and manage multi-platform content strategies for our clients, old and new, in the ever-changing digital media space.’
Dave Castell, Head of Digital at Seven, says: ‘I am thrilled and honoured to be joining Seven at such an exciting time for the agency and digital industry at large. I’m really looking forward to helping to guide Seven’s digital output and all multi-platform strategy and drive the push into the true blend of 360 degree content and build across web, mobile, social and video/connected TV, and future platforms’
Seven is expert in creating intelligent, relevant and effective content across multiple channels. These include magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian News and Media, Lloyds Banking Group, New Look and Waterstone’s.
Contact at Seven:
Tel: 020 7775 5549
- Seven is an award-winning multichannel strategic content agency.
- Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
- Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.
- For further information: http://www.seven.co.uk or contact Shareena Ali, PR,
Shareena.ali(at)seven(dot)co(dot)uk 020 7775 5549.