First Live Milyoni Social Theater Concert on Facebook® Platform Draws Thousands of Viewers from 19 Countries

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Explosive Fan Growth for Austin City Limits Live and Widespread Panic Following Two-Day Concert

“Seeing your favorite band in concert is an inherently social experience that’s always been better with friends. Milyoni and Austin City Limits Live have brought that excitement to Facebook." - David Fisch, Director of Commerce Partnerships, Facebook

Milyoni, the leader in F-commerce, today announced that more than two thousand viewers in 19 countries purchased and viewed the first Milyoni Social Theater concert on Facebook. The event featured two days of live performances by Widespread Panic from the state-of-the-art Austin City Limits Live venue. Milyoni and ACL Live’s Stageside Productions powered the concerts providing a truly social experience for remote viewers, drawing over 1,900 comments from fans during the show.

“Seeing your favorite band in concert is an inherently social experience that’s always been better with friends,” said David Fisch, Director of Commerce Partnerships, Facebook. “Milyoni and Austin City Limits Live have brought that excitement to Facebook, showing that what’s social in the real world should be social online as well.”

“The power of socialization is evident in the way the viewership grew so rapidly after the concert started,” said John Corpus, CEO of Milyoni. “Once fans began posting that they were watching, more than 500 additional fans signed up to begin watching after it had already gone live. We are thrilled to have exceeded ACL’s original goal of drawing 1,000 viewers for the event. Over 2,300 fans shared their live music experience on Facebook. The power of word-of-mouth is truly remarkable, and we’re glad to have been able to bring Widespread Panic to a global audience.”

Widespread Panic saw a 20,000 (9 percent) increase in its Facebook fan base following the two-day live social concert. Austin City Limits Live also saw tremendous success, growing their Facebook fan base by 40 percent during the two weeks leading up to the concert. Both concerts, available to fans for 50 Facebook Credits, were beamed live from the ACL Live and Widespread Panic Pages, powered by Milyoni’s Social Theater product and with PayPal as the preferred payment provider.

Statistics from the first-ever live Social Theater concert on Facebook:

  •     More than 2,300 fans tuned in
  •     1,900 comments made on the Facebook Pages during the shows
  •     50 percent of the Facebook concert goers joined after the live show was in progress
  •     75 percent of viewers were male, 25 percent female
  •     A quarter of viewers (25 percent) attended both concerts
  •     Heaviest attendance was from Dallas, Atlanta, Denver, Nashville and Seattle
  •     Attendees from over 19 countries worldwide, including the United Kingdom, South Korea, Australia, Germany, Brazil, and South Africa, among others
  •     The average concert attendee was 33 years old
  •     ACL Live grew Facebook fan base by 40%
  •     Widespread Panic added 20,000 fans following the concert (9 percent increase)

“We at PayPal were thrilled by the response from our users about how easy, fun and unique this Social Theater experience was,” said Carey Kolaja, Senior Director of Emerging Opportunities for PayPal. “We were very pleased to have been the preferred payments provider for Facebook Credits during this event.”

Leveraging Milyoni’s Conversational Commerce Platform, Social Theater provides a way to enhance the overall concert experience and bring added value for companies. With over 500 million users and growing, Facebook is the key commerce platform for artists and brands to monetize their fan base.

For more information, visit http://www.milyoni.com/.

ABOUT MILYONI
Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in F-commerce. The company's Conversational Commerce™ platform gives companies an easy way to connect and engage with fans, enhance their brands, sell products, and monetize fan pages and branded storefronts on Facebook. Milyoni's Social Shopping and Social Theater products reach over 80 million fans from industry leading customers, including Warner Brothers, HBO, The NBA, The Miami HEAT, Oklahoma University and more. For more information, visit http://www.milyoni.com.

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Sylvie Tongco
Atomic PR for Milyoni
415-593-1400
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